West Bengal CM Mamata Banerjee leads a protest rally from Jadavpur to Hazra Crossing against ED raids on I-PAC office in Kolkata KOLKATA: Coinciding with its fight against ED over searches on I-PAC, Trinamool Congress released on Saturday a three-minute campaign song and music video titled ‘Jotoi koro hamla, abar jitbe Bangla’ (Attack as much you can, Bengal will win) to galvanise workers ahead of the Bengal elections this summer.The song has echoes of TMC’s 2021 campaign theme, “Bangla nijer meye-kei chaye” (Bengal wants its own daughter), in a reference to chief minister Mamata Banerjee. This time, weaving “Bengali asmita” (pride) into its campaign narrative, the video outlines TMCs core campaign planks in the run-up to the polls. BJP Targets Mamata Banerjee Over ED Raid At I-PAC, Alleges Evidence Tampering The video highlights attacks on religion and Bengali language, stressing that the political battle is also about “saving Bengal’s plurality” both in religion and personal choices. Protests against attacks on Bengali-speaking migrants also feature in the clip.According to a TMC senior, two images spell out the narrative for party workers. One is Mamata’s fighter perception, reinforced by a split-second image in which she transforms into a Royal Bengal tigress. The second is the positioning of black-and-a-white images of PM Narendra Modi and Union home minister Amit Shah – to mark out the key adversaries.The campaign this time is a repositioning of TMC’s 2024 Lok Sabha election theme, “Jonogoner Gorjon, Banglay BJPer Bisorjon” (Roar of the people, BJP’s ouster from Bengal), TMC’s senior functionaries said.TMC had first used this theme ahead of the 2021 assembly elections, a contest that came with a series of firsts for Mamata. “This was the first time she contested from a seat outside Kolkata. It was the first time she had to deal with poll-eve defections on a large scale, including two senior ministers led by Suvendu Adhikari,” a TMC senior said.Listing the other milestones, the senior pointed out that it was the first time that Mamata led an entire 50-day election campaign, “not on her feet but on a wheelchair” after she was injured in a pre-poll car mishap. “It was the first time she had allowed a poll strategist to recalibrate her political strategy,” the senior said, alluding to I-PAC founder Prashant Kishor.End of ArticleFollow Us On Social MediaVideosIndia-EU FTA: Piyush Goyal Wraps Up Brussels Visit; Push To Accelerate Trade Deal Talks’Hope India Backs Denmark’: Danish MP Urges Delhi’s Support Amid Trump’s Greenland ThreatsOdisha Plane Crash: Nine-Seater Aircraft Crash-Lands Near Rourkela, 6 InjuredWhy Nations Fight Wars: Ajit Doval Breaks Down Power Game, Morale, Western Fear And India’s Rise’They Amended UAPA’: Owaisi Blames Congress For Umar Khalid And Sharjeel Imam’s Jail Without Trial’No Courage, No Strength’: Lt Gen Katiyar Ridicules Pak, Exposes Terror Strategy, Warns Against War’Hijab-Clad Woman As India’s PM’: Owaisi’s Remark Gets ‘Hindu Nation’ Retort From BJP’s Nitish Rane’India Will Develop Even On Autopilot’, Says NSA Ajit Doval As He Credits PM Modi’s LeadershipHindu Farmer Killing in Sindh Triggers Protests A Day After India Exposed Pak’s Record on MinoritiesDefence Spending Can Fuel Growth, Says CDS Anil Chauhan As India Rethinks Guns Versus Butter Debate123PhotostoriesHow to make South Indian Onion Uttapam for breakfast8 plants that bring calm, luck, and positive energy to your home10 phrases to avoid before sending your child to school (and why)3-ingredient thick hot chocolate recipe for cosy winter nightsNupur Sanon and Stebin Ben’s romantic pictures together ahead of the dreamy wedding7 winter ladoos packed with protein that actually keep you fullStebin Ben’s most romantic songs that will make you fall in love with the singerTop motivational series to watch on OTTNupur Sanon best ethnic looks: A glimpse at the bride-to-be’s most stunning fashion momentsLittle verses, lasting values: Why shlokas matter in a child’s early years123Hot PicksTrump tariffsUS Supreme CourtGold rate todayBengaluru newsCigarette price hikePublic holidays January 2026Bank Holidays JanuaryTop TrendingCandace OwensBill KennedyDonald TrumpVanessa BryantJaipur Audi AccidentDrew McIntyreAndhra Pradesh Student Missing in USWasim AkramWPL Live ScoreStefon Diggs
KOLKATA: Coinciding with its fight against ED over searches on I-PAC, Trinamool Congress released on Saturday a three-minute campaign song and music video titled ‘Jotoi koro hamla, abar jitbe Bangla’ (Attack as much you can, Bengal will win) to galvanise workers ahead of the Bengal elections this summer.The song has echoes of TMC’s 2021 campaign theme, “Bangla nijer meye-kei chaye” (Bengal wants its own daughter), in a reference to chief minister Mamata Banerjee. This time, weaving “Bengali asmita” (pride) into its campaign narrative, the video outlines TMCs core campaign planks in the run-up to the polls.
The video highlights attacks on religion and Bengali language, stressing that the political battle is also about “saving Bengal’s plurality” both in religion and personal choices. Protests against attacks on Bengali-speaking migrants also feature in the clip.According to a TMC senior, two images spell out the narrative for party workers. One is Mamata’s fighter perception, reinforced by a split-second image in which she transforms into a Royal Bengal tigress. The second is the positioning of black-and-a-white images of PM Narendra Modi and Union home minister Amit Shah – to mark out the key adversaries.The campaign this time is a repositioning of TMC’s 2024 Lok Sabha election theme, “Jonogoner Gorjon, Banglay BJPer Bisorjon” (Roar of the people, BJP’s ouster from Bengal), TMC’s senior functionaries said.TMC had first used this theme ahead of the 2021 assembly elections, a contest that came with a series of firsts for Mamata. “This was the first time she contested from a seat outside Kolkata. It was the first time she had to deal with poll-eve defections on a large scale, including two senior ministers led by Suvendu Adhikari,” a TMC senior said.Listing the other milestones, the senior pointed out that it was the first time that Mamata led an entire 50-day election campaign, “not on her feet but on a wheelchair” after she was injured in a pre-poll car mishap. “It was the first time she had allowed a poll strategist to recalibrate her political strategy,” the senior said, alluding to I-PAC founder Prashant Kishor.
