Representative image NEW DELHI: Can food and beverage companies claim that their products are “100%” natural? Can they advertise products as “100% Juice”, “Natural Tender Coconut Water”, “100% atta or Whole Wheat Bread” when products contain water, fruit concentrates, preservatives, or only 87% whole wheat flour?Taking note that such claims often mislead buyers, Central Consumer Protection Authority (CCPA), in a recent case, held Storia Foods and Beverages and Bectors Food Specialities (English Oven) liable for such misleading advertisements and unfair trade practices, and imposed a penalty of Rs 1 lakh on each of these companies. They have been directed to discontinue their misleading claims immediately across packaging, websites and digital platforms.”100%” is a precise and absolute numerical expression and cannot be used loosely or as a marketing tag, chief commissioner Nidhi Khare and commissioner Anupam Mishra have said.Get the latest India news and live updates. Download the TOI App.End of ArticleFollow Us On Social MediaVideosNihangs Storm Rudraprayag Gurdwara, Hold Manager Hostage on Roof Over Karnaprayag ArrestsKarnataka Cross-Voting Row: BJP MLAs to Take Oath Before Lord Manjunatha in Dharmasthala‘Useless Fellows’: Kharge Loses Cool After Congress Workers Raise ‘DK-DK’ SlogansNEET UG Re-Exam Ends for 22 Lakh Candidates, Students Say Paper Was Tougher Than May 3 TestTMC MP Abhishek Banerjee’s Close Aide, Sumit Roy, Booked in Fraud and Forgery CaseRebel Shiv Sena (UBT) MP Nagesh Patil Ashtikar Joins Shinde Sena, Cites Hurt Over Party Remarks7 Workers Die, Over 40 Hospitalised After Ammonia Gas Leak At Seafood Processing Unit In Tamil NaduAjmer NEET Re-Exam: Muslim Student Wearing Hijab Alleges She Was Denied Entry At Exam Centre’Samajwadi Party, Congress Using Ram for 2027 UP Elections’: VHP Chief on Ram Mandir Donation RowConstruction Begins on ₹2,935 Crore Indore-Ujjain Greenfield Corridor After Farmer Protests123PhotostoriesFrom Samatha Ruth Prabhu to Shikhar Dhawan: 10 Indian celebrities who found love again and got married after divorceBigg Boss Malayalam 8 Agnipariksha: 5 Ex-contestants who would be the best picks as judges10 countries where travel insurance is mandatory for tourists5 road trips in India that are not meant for first-time drivers – what travellers need to knowJungkook’s style evolution: From bold eyeliner to the king of quiet luxuryTaking creatine? 5 things you should know first, NYC doctor explainsUttarakhand SOG officer dies after collapsing at gym; Doctor explains why even fit people can suffer sudden medical emergencies10 baby boy names inspired by stars and constellations5 bad hair habits that could be making your hair fall worse5 most extraordinary eco-friendly buildings redefining sustainable architecture123Hot PicksPetrol, diesel rateMilk price hikeIndia-US trade dealJIO IPODelih weatherGwalior-Prayagraj ExpressWeather forecast tomorrowIndane gas KYCKeir Starmer resignationTop TrendingNEET re examUS-Iran WarYoga Day 2026FIFA World Cup 2026Abhijeet DipkeTamil Nadu Ammonia Gas LeakNEET UG ExamUP Police Constable answer keyBengaluru blue line metroCJP protest
NEW DELHI: Can food and beverage companies claim that their products are “100%” natural? Can they advertise products as “100% Juice”, “Natural Tender Coconut Water”, “100% atta or Whole Wheat Bread” when products contain water, fruit concentrates, preservatives, or only 87% whole wheat flour?Taking note that such claims often mislead buyers, Central Consumer Protection Authority (CCPA), in a recent case, held Storia Foods and Beverages and Bectors Food Specialities (English Oven) liable for such misleading advertisements and unfair trade practices, and imposed a penalty of Rs 1 lakh on each of these companies. They have been directed to discontinue their misleading claims immediately across packaging, websites and digital platforms.“100%” is a precise and absolute numerical expression and cannot be used loosely or as a marketing tag, chief commissioner Nidhi Khare and commissioner Anupam Mishra have said.
