From Sept 4, businesses will also get access to a self-serve ChatGPT ads manager (File photo) NEW DELHI: OpenAI has started showing ads on ChatGPT in India. The company has rolled out advertising for logged-in adult users on its Free and Go plans, while paid subscriptions including Plus and Pro remain ad-free. Over 50 brands are expected to begin advertising on the platform this week, with WPP and Omnicom among the initial agency partners.From Sept 4, businesses will also get access to a self-serve ChatGPT ads manager, with daily campaign budgets starting at Rs 725, potentially opening the platform to smaller advertisers alongside large brands.An OpenAI spokesperson told TOI that the company expects early advertiser interest across travel, financial services, retail, and health and beauty. “India’s particular opportunity lies in its combination of large enterprises, a sophisticated agency ecosystem, and a long tail of small and medium-sized businesses that can access the platform through self-serve tools,” he said.OpenAI is positioning ChatGPT advertising differently from conventional search ads, arguing that relevance will come from the immediate intent expressed during a conversation rather than keyword bidding or long term advertising profiles.Join conversationView All Comments →Share your thoughts in the commentsInsightfulAgreeDisagreeSkepticalConcerningPromisingWorth ReadingBig DevelopmentPost CommentBe respectful · TOI community guidelinesAccording to the company, when a user’s request shows commercial intent, a separate advertising system can determine whether an eligible and relevant ad should appear. The ad will be displayed independently below the organic ChatGPT response and clearly labelled. OpenAI said advertisers will not receive users’ conversation text or profile details. Instead, they will get conventional campaign metrics such as impressions, clicks, click-through rates, conversions and return on investment.OpenAI also plans to support action-based buying models, conversion tools and integration with independent measurement partners.Get the latest India News and Live updates. Download the TOI app.About the AuthorAabhas SharmaAabhaasEnd of ArticleFollow Us On Social MediaVideosCM Suvendu Adhikari Urges Skilled Bengalis Abroad To Return, Promises Jobs Under Double-Engine Govt’Blind Pakistan Activated Spies To Locate India’s S-400′ During Op Sindoor, Ex-Air Marshal RevealsCamac Street Showdown: TMC Blocks Police During Billboard Removal, Banerjee Announces Court MoveNepal Floods: 288 Indians Uncontactable, 21 Rescued So Far, MEA Shares Key Updates | WatchFour Killed, One Missing In Manipur Ambush As Naga-Kuki Tensions Erupt Again, Probe Launch | WatchFake IAS Officer Tripti Rajput Under Probe, Police Recover CBI Cards And Government DocumentsWhy A Supreme Court Judge Wants The Rajasthan High Court Acting Chief Justice Transferred?18 Rounds, Point-Blank: How Haryanvi Singer Ankit Balyan Was Gunned Down Outside Gym In UPIndia-China Talks Yield 8-Point Consensus; New Military Hotlines, Border Talks On The TableSkardu Base Was India’s Target During Operation Sindoor, Ex-CDS Reveals Why Strike Was Aborted123PhotostoriesFrom battling alcohol addiction and depression to drastic weight loss transformation; Ram Kapoor says, ‘Was 140 Kilos During Niyat, Couldn’t Walk 20 Steps…’Madras checks to kimono sleeves: Fashion trends the world rediscovered from AsiaFlying soon? 5 things you should never do on a flight4 countries where YouTube is blocked; here’s whyPolka dots to Gingham: 5 trendy prints taking over fashion this seasonLearn all about the viral Kora turmeric DIY mask: Does this desi glow hack actually work?Life didn’t go as planned? 5 things to remember when everything feels uncertain8 simple hacks to peel potatoes; the one that works the best and why5 Fluffy and furry dog breeds that can make your home even more adorable7 houseplants that may help keep mosquitoes away: From basil to mint123Hot PicksNepal floodUPTET Result 2026Sunny LeoneKerala name changeRRB NTPC UG CBT 2 examAnkit Baliyan murderSridhar VembuDelhi murderNEET PG 2026 admit cardTop TrendingAnkit Balyan MurderChandigarh MurderSamay RainaUdaipur HotelFlorida Car CrashUS Green Card HolderBengal HospitalTamil Nadu Son MurderElon MuskKanpur Aircraft Crash
NEW DELHI: OpenAI has started showing ads on ChatGPT in India. The company has rolled out advertising for logged-in adult users on its Free and Go plans, while paid subscriptions including Plus and Pro remain ad-free. Over 50 brands are expected to begin advertising on the platform this week, with WPP and Omnicom among the initial agency partners.From Sept 4, businesses will also get access to a self-serve ChatGPT ads manager, with daily campaign budgets starting at Rs 725, potentially opening the platform to smaller advertisers alongside large brands.An OpenAI spokesperson told TOI that the company expects early advertiser interest across travel, financial services, retail, and health and beauty. “India’s particular opportunity lies in its combination of large enterprises, a sophisticated agency ecosystem, and a long tail of small and medium-sized businesses that can access the platform through self-serve tools,” he said.OpenAI is positioning ChatGPT advertising differently from conventional search ads, arguing that relevance will come from the immediate intent expressed during a conversation rather than keyword bidding or long term advertising profiles.
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According to the company, when a user’s request shows commercial intent, a separate advertising system can determine whether an eligible and relevant ad should appear. The ad will be displayed independently below the organic ChatGPT response and clearly labelled. OpenAI said advertisers will not receive users’ conversation text or profile details. Instead, they will get conventional campaign metrics such as impressions, clicks, click-through rates, conversions and return on investment.OpenAI also plans to support action-based buying models, conversion tools and integration with independent measurement partners.
