Under the new rules, no entity affiliated with AIIMS can use its name, logo, emblem or branding in any material without written permission. NEW DELHI: In a move aimed at protecting its brand image and safeguarding patient confidentiality, AIIMS Delhi has issued comprehensive social media guidelines barring students, resident doctors, employees and affiliated bodies from using the institute’s name, logo or official branding without prior approval.The office memorandum, issued this week and effective immediately, applies to undergraduate and postgraduate students, resident doctors, faculty members, researchers, administrative staff, student associations, departments and even third-party collaborators associated with the country’s premier medical institute.Under the new rules, no individual or organisation affiliated with AIIMS can use the institute’s name, logo, emblem or branding in any digital or print material without written permission from the concerned department. The restriction extends to event posters, banners, social media posts, blogs, videos, reels and social media handles that could create the impression of being official AIIMS accounts.The guidelines also prohibit disclosure of patient information, images or case details on social media, even if the patient is not identifiable. The document cites legal obligations under medical ethics regulations and the Digital Personal Data Protection Act, 2023.AIIMS has also warned against sharing copyrighted material without authorisation, posting defamatory, obscene or hate content, or circulating confidential academic material such as examination papers and answer keys. Students and employees have been directed not to engage in plagiarism or academic dishonesty on social media platforms.For departments and student bodies operating official social media accounts, AIIMS has laid down a governance framework. Such accounts must be registered with the concerned department, provide details of administrators using institutional email IDs, appoint a media coordinator for content approval, and clearly state whether the content is student-generated or department-generated.The guidelines further direct account administrators to avoid political, religious or defamatory content, maintain a professional tone aligned with AIIMS values, and obtain special clearance before entering into sponsored content or brand collaborations.The institute said the guidelines have been framed to prevent reputational damage, legal complications and misuse of AIIMS branding while ensuring responsible use of social media by all those associated with the institution.Get the latest India news and live updates. Download the TOI App.About the AuthorAnuja JaiswalAnuja Jaiswal is a Senior Assistant Editor at The Times of India, with an impressive 18-year career in narrative journalism. She specializes in health and heritage reporting, expertly simplifying complex health information to make it engaging and understandable for readers. Her deep dives into heritage topics are well-researched, resulting in captivating narratives that resonate with her audience. Over the years, she has worked in Chandigarh, Chhattisgarh and West UP, gaining diverse on-ground experience that shapes her storytelling.Read MoreEnd of ArticleFollow Us On Social MediaVideosIf Aadhaar, PAN, Voter ID And Passport Aren’t Final Proofs, What Actually Makes You Indian?Shiv Sena (UBT) MPs Meet Lok Sabha Speaker, Stress Constitutional Process On Party ClaimsArmy Officers, 40 Troops Booked For Allegedly Storming J&K Police Station, Assaulting Cops | WatchNagrasu Gurdwara Standoff Ends Peacefully, But Questions Mount Over Police Handling Of OccupationStrait of Hormuz Is Open, Crude Is At $75; So Why Is India Still Paying War Prices?India To Restart Tourist Visa Services For Bangladeshi Citizens From June 28Kolkata Warehouse Collapse: Death Toll Climbs To 11 As SIT Probe Begins, Five HeldRahul Gandhi Seeks Relief In Defamation Case, Says Statement Was Not About Kartikey SinghMumbai Local Train Murder: GRP Arrests Accused After Passenger Stabbed To Death During Door DisputeNEET Centre Claims Candidate Arrived 14 Minutes Late, Submits CCTV Footage to Back Decision123Photostories10 baby girl names that symbolise renewal and positivity in different languagesSuccess quote of the day by Kunal Shah: ‘There are no over-ambitious people; only dreamers with no plans’Psychology says women comfortable being alone often share these 8 powerful traitsPushy parenting does more harm than good: What it is and 5 signs you may be oneThis everyday habit before work could be quietly damaging your performanceInside Samay Raina’s luxurious Mumbai house: A massive living area, a streaming room and morePM Narendra Modi loves this iron-rich South Indian dish; here’s how you can make it at homeThe surprising history of alta: Why Indian women paint their feet blood-redReal Madrid star Vinícius Júnior’s ₹64 crore-worth mansion is packed with a private cinema, two swimming pools and a football trophy cabinetFrom ‘Wonder Woman’ to ‘The Marvels’: 7 female superhero movies to watch before ‘Supergirl: Woman of Tomorrow’123Hot PicksCharles OliveiraKetan Agrawal MurderMike Vrabel ControversyAashna DoshiSujata Rout KarthikeyanED KelceNHL Trade RumorsNFL Trade RumorsAndy RoddickTop TrendingSundar PichaiVenezuela NewsRithuparna KSFIFA World Cup 2026Venezuela earthquake NewsMumba Local Train MurderMEA PassportNandani BosmiyaMK StalinMumbai Local Train News
NEW DELHI: In a move aimed at protecting its brand image and safeguarding patient confidentiality, AIIMS Delhi has issued comprehensive social media guidelines barring students, resident doctors, employees and affiliated bodies from using the institute’s name, logo or official branding without prior approval.The office memorandum, issued this week and effective immediately, applies to undergraduate and postgraduate students, resident doctors, faculty members, researchers, administrative staff, student associations, departments and even third-party collaborators associated with the country’s premier medical institute.Under the new rules, no individual or organisation affiliated with AIIMS can use the institute’s name, logo, emblem or branding in any digital or print material without written permission from the concerned department. The restriction extends to event posters, banners, social media posts, blogs, videos, reels and social media handles that could create the impression of being official AIIMS accounts.The guidelines also prohibit disclosure of patient information, images or case details on social media, even if the patient is not identifiable. The document cites legal obligations under medical ethics regulations and the Digital Personal Data Protection Act, 2023.AIIMS has also warned against sharing copyrighted material without authorisation, posting defamatory, obscene or hate content, or circulating confidential academic material such as examination papers and answer keys. Students and employees have been directed not to engage in plagiarism or academic dishonesty on social media platforms.For departments and student bodies operating official social media accounts, AIIMS has laid down a governance framework. Such accounts must be registered with the concerned department, provide details of administrators using institutional email IDs, appoint a media coordinator for content approval, and clearly state whether the content is student-generated or department-generated.The guidelines further direct account administrators to avoid political, religious or defamatory content, maintain a professional tone aligned with AIIMS values, and obtain special clearance before entering into sponsored content or brand collaborations.The institute said the guidelines have been framed to prevent reputational damage, legal complications and misuse of AIIMS branding while ensuring responsible use of social media by all those associated with the institution.
