PANJI: The Times of India emerged with multiple honours at the 57th edition of the ABBY Awards held in Goa from May 20 to May 22, reaffirming the power of print-led storytelling and purpose-driven campaigns in a rapidly evolving media landscape. The festival received over 4,000 entries from more than 300 participating organisations spanning creative, media and publishing disciplines.TOI ’s campaign ‘Systematic Intelligence Plan’ secured a gold in the Print: Corporate, Media, Entertainment & Others category. Drawing on the familiarity of SIPs or Systematic Investment Plans among young audiences, the campaign positioned newspaper reading as a daily investment in sharper thinking and informed decision-making. Through impactful print creatives and visual metaphors, the campaign addressed issues such as doomscrolling, fake news and echo chambers, while advocating mindful media consumption over endless scrolling.In the Publisher ABBY category for Best Marketing of a Printed Newspaper/Edition, TOI ’s ‘I Am Kolkata, Amar Para’ won Silver. The campaign celebrated Kolkata’s neighbourhood culture by spotlighting the city’s paras — hyperlocal communities that define its social and cultural identity. Combining evocative print storytelling with digital engagement, on-ground activations and community participation, the initiative encouraged Kolkatans to reconnect with the stories and spirit of their own neighbourhoods.TOI also won bronze in the Sustainable Development Goals ABBY category for Diversity, Equality & Inclusion with ‘Cancel Patriarchy’. In partnership with Khaitan & Co, the initiative offered women anonymous access to legal guidance on issues such as domestic violence, inheritance, child custody, workplace intimidation and dowry harassment through a dedicated online platform.Another bronze came in the Print: FMCG — Personal Care, Home Care, Healthcare and Others category for ‘Colours of India — Independence Day 2025’, where a TOI jacket ad transformed the Asian Paints shade card into a tribute to the colours that unite India.End of ArticleFollow Us On Social MediaVideos‘Free Mein Milega’: Iran Tells Marco Rubio To Take ‘Sabhyata Ka Crash Course’ In IndiaNDA Faces Seat Shift In Rajya Sabha Polls While Vijay’s TVK Gains Major OpportunityRaghav Chadha Appointed Chairman Of Petitions Committee In Rajya Sabha Weeks After Joining BJPVinesh Phogat Gets Relief From Delhi HC Ahead Of Asian Games 2026 Selection Trials’Whole-Of-Nation Approach’: CDS Chauhan Says Future Wars Will Span Cyber, Cognitive DomainsMarco Rubio Meets PM Modi In India As Both Nations Deepen Strategic And Technology TiesTwisha Sharma Case: Family Alleges Samarth Singh Received VIP Treatment Inside Court Premises‘In The Near Future’: Marco Rubio Invites PM Modi To White House ‘On Behalf Of Trump’‘Cannot Be Changed Verbally’: TMC’s Kunal Ghosh Questions Bengal Govt’s Direct Deportation MoveMost-Wanted Terrorists Gather At Funeral Of Al Badr Commander Hamza Burhan In Islamabad, Pakistan123PhotostoriesFrom ‘American Murder: Gabby Petito’ to ‘The Keepers’: Crime thrillers on Netflix to add to your watch listBenefits of Hanging a Horseshoe at Home Entrance5 morning drinks that actually help with bloating and gas (without tasting like medicine)Zayn Malik-Gigi Hadid to Ben Affleck-Jennifer Garner: Hollywood stars co-parenting children after divorceYour teen daughter is probably going through these 4 struggles: How you can help as a parentOptical illusion personality test: Women, river, bridge or boat? What you see first could reveal one of your worst traitsSecrets of Kedarnath Temple: 10 fascinating facts every traveller should knowOne dreamy yellow saree and Madhuri Dixit reminding everyone why she is iconic7 signs your mind feels cluttered because your space is too stimulatingLove quote of the day by Marilyn Monroe: “The real lover is a man who…”123Hot PicksBandra demolition driveIPL Schedule 2026Vinesh PhogatUP HeatwaveHardoi fireNID DAT counselling 2026TN Ministers ListTop TrendingTwisha SharmaVaibhav SooryavanshiNFL Draft RumorFaridabad Volleyball Player MurderNew Green Card RuleJEE Advanced Response SheetIPL Orange Cap 2026Megan Thee StallionRico verhoevenWest Bengal Annapurna Yojana
PANJI: The Times of India emerged with multiple honours at the 57th edition of the ABBY Awards held in Goa from May 20 to May 22, reaffirming the power of print-led storytelling and purpose-driven campaigns in a rapidly evolving media landscape. The festival received over 4,000 entries from more than 300 participating organisations spanning creative, media and publishing disciplines.TOI ’s campaign ‘Systematic Intelligence Plan’ secured a gold in the Print: Corporate, Media, Entertainment & Others category. Drawing on the familiarity of SIPs or Systematic Investment Plans among young audiences, the campaign positioned newspaper reading as a daily investment in sharper thinking and informed decision-making. Through impactful print creatives and visual metaphors, the campaign addressed issues such as doomscrolling, fake news and echo chambers, while advocating mindful media consumption over endless scrolling.In the Publisher ABBY category for Best Marketing of a Printed Newspaper/Edition, TOI ’s ‘I Am Kolkata, Amar Para’ won Silver. The campaign celebrated Kolkata’s neighbourhood culture by spotlighting the city’s paras — hyperlocal communities that define its social and cultural identity. Combining evocative print storytelling with digital engagement, on-ground activations and community participation, the initiative encouraged Kolkatans to reconnect with the stories and spirit of their own neighbourhoods.TOI also won bronze in the Sustainable Development Goals ABBY category for Diversity, Equality & Inclusion with ‘Cancel Patriarchy’. In partnership with Khaitan & Co, the initiative offered women anonymous access to legal guidance on issues such as domestic violence, inheritance, child custody, workplace intimidation and dowry harassment through a dedicated online platform.Another bronze came in the Print: FMCG — Personal Care, Home Care, Healthcare and Others category for ‘Colours of India — Independence Day 2025’, where a TOI jacket ad transformed the Asian Paints shade card into a tribute to the colours that unite India.
