July 30, 2026
The Supreme Court, meanwhile, directed the parties to maintain status quo NEW DELHI: The government on Tuesday told the Supreme Court that India’s 20 per cent ethanol blending programme in petrol is still an ongoing experiment and that the impact of the policy is expected to become clearer by next year.The submission came during a hearing on a plea filed by Bharat Petroleum Corporation Limited (BPCL), which challenged a Karnataka high court order relating to ethanol allocation for the 2025-26 Ethanol Supply Year.Appearing for the Centre, Attorney General R Venkataramani argued that any judicial intervention in the allocation process at this stage could unsettle the government’s national ethanol blending policy. He submitted that the 20 per cent ethanol blending programme remained an ongoing experiment and that its impact would become clearer by next year, reported news agency PTI.The Supreme Court, meanwhile, directed the parties to maintain status quo on the Karnataka high court’s order while issuing notice on BPCL’s appeal.A bench of Justices M M Sundresh and Sheel Nagu was hearing BPCL’s challenge to the high court’s direction asking Oil Marketing Companies to consider a representation filed by VINP Distilleries and Sugars seeking enhanced ethanol allocation for the 2025-26 supply year.The Karnataka high court had held that dedicated ethanol plants established under the government’s policy and bound by Long-Term Offtake Agreements (LTOAs) to supply ethanol exclusively to Oil Marketing Companies (OMCs) could not be denied the benefit of preferential allocation envisaged under those agreements.It had directed Bharat Petroleum Corporation Limited, Indian Oil Corporation Limited and Hindustan Petroleum Corporation Limited to consider and decide the company’s request for enhanced allocation.Opposing the order, Venkataramani submitted that the ethanol allocation process had already concluded in October 2025, when supply contracts were finalised.He informed the court that ethanol allocations had been communicated to 378 suppliers for a total of 1,050 crore litres, of which around 680 crore litres had already been supplied by June 18.The attorney general further argued that increasing the allocation of one supplier would encourage similarly placed companies to seek the same relief, potentially opening the floodgates to litigation and affecting implementation of the national policy.In its petition before the apex court, BPCL contended that VINP Distilleries could not claim an absolute right to supply ethanol merely on the basis of its production capacity, particularly after allocations had already been made to suppliers under the existing framework.The company maintained that altering the allocation process after its conclusion could disrupt the government’s ethanol blending programme.Get the latest India news and live updates. Download the TOI App.About the AuthorTOI News DeskThe TOI News Desk comprises a dedicated and tireless team of journalists who operate around the clock to deliver the most current and comprehensive news and updates to the readers of The Times of India worldwide. With an unwavering commitment to excellence in journalism, our team is at the forefront of gathering, verifying, and presenting breaking news, in-depth analysis, and insightful reports on a wide range of topics. The TOI News Desk is your trusted source for staying informed and connected to the ever-evolving global landscape, ensuring that our readers are equipped with the latest developments that matter most.”Read MoreEnd of ArticleFollow Us On Social MediaVideosAbhijit Dipke Opens Up About CJP’s Next Move, Funding Model & Post-Protest Strategy | WatchCabinet Reshuffle Soon? Big Changes Likely Before Monsoon Session; Who May Enter, Who Could Exit?India’s Oil Import Price Fell Below — Why Petrol & Diesel Prices Won’t Drop Yet |West Asia CrisisDelhi’s Biggest EV Policy Yet! No New Petrol Bikes From 2028 | ₹15,000 Crore Plan ExplainedIndia, US Close to Major Boeing Defence Deal, Says Sergio Gor; Cites .5 Billion Investment BoostRajya Sabha Numbers Tilt Towards NDA, Bringing Two-Thirds Majority Within Striking DistanceIndia Condemns Pakistan’s Airstrikes In Afghanistan, Calls Them Assault On Sovereignty & Peace’No Official Role, No Official Support’: India Distances Itself From India-Pakistan Track-2 DialogueUS Ambassador Says Trump’s India Visit Could Happen Soon, Confirms Quad Meeting in PhilippinesAre We Learning Nothing From Deadly Fire Accidents Across India? Experts Sound Alarm123PhotostoriesIs your skin barrier crying for help? 5 warning signs you should never ignore10 beautiful baby girl names that mean peace and calmness in different languagesFrom love at first sight to divorce: Gaurav Khanna and Akanksha Chamola’s relationship timeline explainedLove quote of the day by Plato: ‘The madness of love is the greatest of heaven’s blessings’Kareena Kapoor Khan vrooms in a MINI dressed to kill in pinstriped suit with corsetAre you always complaining? Neurosurgeon explains how it affects the brain, and why its not worth it8 hacks every Indian woman needs this season to beat ‘monsoon frizz’7 Natural ways to clean your home floors without harsh chemicals3 signs you are the ‘fringe friend’ in your groupNaomi Osaka rewrites Wimbledon fashion rules in a striking kimono-inspired ensemble123Hot PicksKarnataka SIRJohn CenaSergio GorWWE Summerslam PredictionsiPhone 18 Pro data leakNoida schools timingSachin AhirDK ShivakumarAP EAPCET Result 2026Top TrendingDelhi EV Vehicle Policy 2026Bengal Refinery FireSonam RaghuvanshiFIFA World Cup 2026Monaco BlastBengaluru TechieAnukalp MishraSergei IvanovMK StalinJosh Hokit

The Supreme Court, meanwhile, directed the parties to maintain status quo NEW DELHI: The government on Tuesday told the Supreme Court that India’s 20 per cent ethanol blending programme in petrol is still an ongoing experiment and that the impact of the policy is expected to become clearer by next year.The submission came during a hearing on a plea filed by Bharat Petroleum Corporation Limited (BPCL), which challenged a Karnataka high court order relating to ethanol allocation for the 2025-26 Ethanol Supply Year.Appearing for the Centre, Attorney General R Venkataramani argued that any judicial intervention in the allocation process at this stage could unsettle the government’s national ethanol blending policy. He submitted that the 20 per cent ethanol blending programme remained an ongoing experiment and that its impact would become clearer by next year, reported news agency PTI.The Supreme Court, meanwhile, directed the parties to maintain status quo on the Karnataka high court’s order while issuing notice on BPCL’s appeal.A bench of Justices M M Sundresh and Sheel Nagu was hearing BPCL’s challenge to the high court’s direction asking Oil Marketing Companies to consider a representation filed by VINP Distilleries and Sugars seeking enhanced ethanol allocation for the 2025-26 supply year.The Karnataka high court had held that dedicated ethanol plants established under the government’s policy and bound by Long-Term Offtake Agreements (LTOAs) to supply ethanol exclusively to Oil Marketing Companies (OMCs) could not be denied the benefit of preferential allocation envisaged under those agreements.It had directed Bharat Petroleum Corporation Limited, Indian Oil Corporation Limited and Hindustan Petroleum Corporation Limited to consider and decide the company’s request for enhanced allocation.Opposing the order, Venkataramani submitted that the ethanol allocation process had already concluded in October 2025, when supply contracts were finalised.He informed the court that ethanol allocations had been communicated to 378 suppliers for a total of 1,050 crore litres, of which around 680 crore litres had already been supplied by June 18.The attorney general further argued that increasing the allocation of one supplier would encourage similarly placed companies to seek the same relief, potentially opening the floodgates to litigation and affecting implementation of the national policy.In its petition before the apex court, BPCL contended that VINP Distilleries could not claim an absolute right to supply ethanol merely on the basis of its production capacity, particularly after allocations had already been made to suppliers under the existing framework.The company maintained that altering the allocation process after its conclusion could disrupt the government’s ethanol blending programme.Get the latest India news and live updates. Download the TOI App.About the AuthorTOI News DeskThe TOI News Desk comprises a dedicated and tireless team of journalists who operate around the clock to deliver the most current and comprehensive news and updates to the readers of The Times of India worldwide. With an unwavering commitment to excellence in journalism, our team is at the forefront of gathering, verifying, and presenting breaking news, in-depth analysis, and insightful reports on a wide range of topics. The TOI News Desk is your trusted source for staying informed and connected to the ever-evolving global landscape, ensuring that our readers are equipped with the latest developments that matter most.”Read MoreEnd of ArticleFollow Us On Social MediaVideosAbhijit Dipke Opens Up About CJP’s Next Move, Funding Model & Post-Protest Strategy | WatchCabinet Reshuffle Soon? Big Changes Likely Before Monsoon Session; Who May Enter, Who Could Exit?India’s Oil Import Price Fell Below $70— Why Petrol & Diesel Prices Won’t Drop Yet |West Asia CrisisDelhi’s Biggest EV Policy Yet! No New Petrol Bikes From 2028 | ₹15,000 Crore Plan ExplainedIndia, US Close to Major Boeing Defence Deal, Says Sergio Gor; Cites $20.5 Billion Investment BoostRajya Sabha Numbers Tilt Towards NDA, Bringing Two-Thirds Majority Within Striking DistanceIndia Condemns Pakistan’s Airstrikes In Afghanistan, Calls Them Assault On Sovereignty & Peace’No Official Role, No Official Support’: India Distances Itself From India-Pakistan Track-2 DialogueUS Ambassador Says Trump’s India Visit Could Happen Soon, Confirms Quad Meeting in PhilippinesAre We Learning Nothing From Deadly Fire Accidents Across India? Experts Sound Alarm123PhotostoriesIs your skin barrier crying for help? 5 warning signs you should never ignore10 beautiful baby girl names that mean peace and calmness in different languagesFrom love at first sight to divorce: Gaurav Khanna and Akanksha Chamola’s relationship timeline explainedLove quote of the day by Plato: ‘The madness of love is the greatest of heaven’s blessings’Kareena Kapoor Khan vrooms in a MINI dressed to kill in pinstriped suit with corsetAre you always complaining? Neurosurgeon explains how it affects the brain, and why its not worth it8 hacks every Indian woman needs this season to beat ‘monsoon frizz’7 Natural ways to clean your home floors without harsh chemicals3 signs you are the ‘fringe friend’ in your groupNaomi Osaka rewrites Wimbledon fashion rules in a striking kimono-inspired ensemble123Hot PicksKarnataka SIRJohn CenaSergio GorWWE Summerslam PredictionsiPhone 18 Pro data leakNoida schools timingSachin AhirDK ShivakumarAP EAPCET Result 2026Top TrendingDelhi EV Vehicle Policy 2026Bengal Refinery FireSonam RaghuvanshiFIFA World Cup 2026Monaco BlastBengaluru TechieAnukalp MishraSergei IvanovMK StalinJosh Hokit

Vamsikrishna03 mins mins

The Supreme Court, meanwhile, directed the parties to maintain status quo NEW DELHI: The government on Tuesday told the Supreme Court that India’s 20 per cent ethanol blending programme in petrol is still an ongoing experiment and that the impact of the policy is expected to become clearer by next year.The submission came during a…

Read More
Meta responds to report claiming its contractors posed as teens to ask ChatGPT, Google Gemini and other chatbots about suicide and drugs; says: Testing …

Meta responds to report claiming its contractors posed as teens to ask ChatGPT, Google Gemini and other chatbots about suicide and drugs; says: Testing …

Vamsikrishna03 mins mins

Facebook-parent Meta has responded to a report alleging that its contractors posed as teenagers to discuss ‘sensitive’ topics with rival AI chatbots. A recent report claimed that contractors working on one of Meta’s projects posed as teenagers to test how rival AI chatbots handled prompts related to suicide, drugs, eating disorders, sex, and other high-risk…

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Iran-US interim peace deal may support India’s growth but inflation and fiscal risks remain: RBI

Iran-US interim peace deal may support India’s growth but inflation and fiscal risks remain: RBI

Vamsikrishna04 mins mins

The US-Iran peace deal could provide support to India’s economic growth by helping normalise supply chains The interim peace deal between Iran and the United States could provide support to India’s economic growth by helping normalise supply chains and easing geopolitical pressures, the Reserve Bank of India (RBI) said in its bi-annual Financial Stability Report…

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Re NEET UG 2026 Result: NTA shares update on copy evaluation, answer key objections- report

Re NEET UG 2026 Result: NTA shares update on copy evaluation, answer key objections- report

Vamsikrishna02 mins mins

National Testing Agency (NTA) has started evaluating answer sheets for the NEET UG 2026 re-examination, and the results are expected to be declared soon, sources told ANI news agency on Tuesday.The agency has reportedly received more than 10,000 objections to the provisional answer key. Each challenge is being examined carefully before the final answer key…

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Mani Ratnam and Vijay Sethupathi’s next untitled locks OTT deal even before filming commences

Mani Ratnam and Vijay Sethupathi’s next untitled locks OTT deal even before filming commences

Vamsikrishna02 mins mins

Director Mani Ratnam is all set to reunite with Vijay Sethupathi for an exciting new project after their successful collaboration in ‘Chekka Chivantha Vaanam.’ The upcoming film, which also stars Sai Pallavi in the female lead, has already generated huge interest among cinema lovers. Backed jointly by leading production houses, the yet-to-be-titled film will feature…

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Ismael Saibari: “Doctors said I may never walk”: Why Morocco’s FIFA WC hero Ismael Saibari’s hug with his crying mother is touching millions

Ismael Saibari: “Doctors said I may never walk”: Why Morocco’s FIFA WC hero Ismael Saibari’s hug with his crying mother is touching millions

Vamsikrishna05 mins mins

The clip has gone viral on social media. There are celebrations that stay on the football pitch. And then there are moments that travel far beyond the game. Just seconds after Morocco booked their place in the FIFA World Cup 2026 Round of 16, Ismael Saibari sprinted towards the stands at the Estadio Monterrey in…

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‘Hands off’ Strait of Hormuz: Iran says foreign intervention will ‘only complicate issues’

‘Hands off’ Strait of Hormuz: Iran says foreign intervention will ‘only complicate issues’

Vamsikrishna02 mins mins

Iran on Monday asserted that it remains fully capable of safeguarding the Strait of Hormuz, saying there is no need for foreign intervention in the strategic waterway, while dismissing reports of imminent direct talks with the United States.Speaking at his weekly press briefing, Iranian Foreign Ministry spokesperson Esmaeil Baghaei said Tehran was “fully aware of…

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AI-generated image Growing up in the late 1990s or early 2000s meant watching the internet arrive not as a single platform, but as a world opened through web browsers.British computer scientist Tim Berners-Lee created the first web browser in 1990 and called it WorldWideWeb. A few years later, Mosaic made the web more visual by bringing graphics into browsing. Microsoft launched Internet Explorer, Mozilla introduced Firefox, and Google later released Chrome.As browsers evolved, so did the culture around them.The internet became a place not just to search, but to wander. Blogs flourished. Forums grew. Platforms such as Quora and Reddit began offering peer-to-peer knowledge, turning the web into a digital version of the ancient Greek agora, a public square where people gathered to ask questions, exchange ideas and debate answers.Over time, this space became the internet’s Mr Fix-it.From solving complex mathematical problems to figuring out how to heal after a breakup, browsing became an everyday habit. People searched, clicked, compared, skimmed, bookmarked and fell into rabbit holes.Now, artificial intelligence is changing that habit.Instead of moving across multiple webpages, users are increasingly turning to AI tools for direct, customised answers. The promise is simple: convenience, speed and efficiency. But the shift also raises a larger question — what happens to the experience of the internet when the answer arrives before the search really begins?From rabbit holes to ready answersNeha, a 42-year-old working professional, remembers a time when the internet was not easily accessible and even a small research project required a trip to a nearby cyber cafe.”When I started using the internet on my personal computer, I used to spend hours reading Wikipedia pages. Easy access to abundant information fuelled my curiosity, and I would go down a rabbit hole on the internet, often losing track of time. It was intellectually stimulating to go down a wiki-rabbit hole and learn obscure facts,” she said.For her, browsing was not just about finding information. It was about the process.She also remembers the sense of achievement that came after a long browsing session led to a successful discovery.”It was like a reward for hours of labour,” she added.That older version of the internet rewarded patience. Users opened multiple tabs, followed links, compared sources and slowly built their understanding of a topic.AI has compressed that process.Internet Browsing vs AI BrowsingThe changing internet userSameer Sheikh, an Instagram influencer with 1.6 million followers, says he once relied almost entirely on Google Search to craft scripts for his videos, which decode Bollywood lyrics.His research process involved reading multiple research papers, blogs and articles, comparing information from different sources and then piecing it together into a compelling narrative.AI has changed that workflow.”Since the rise of AI, I now use tools like ChatGPT, Claude and Perplexity to quickly get a concise summary of information gathered from multiple sources across the internet. This saves me a significant amount of time compared to reading every article individually,” he said.For creators, students and working professionals, this is the biggest draw of AI-assisted browsing. It reduces the time spent moving across webpages and gives users a structured answer almost instantly.But it also changes the relationship between the user and the information.Earlier, users discovered information by navigating the web themselves. Now, many are receiving information filtered, arranged and summarised by AI systems.Is SEO dead in the age of AI browsing?For years, search engine optimisation, or SEO, has been the backbone of digital visibility. The goal was straightforward: optimise webpages so they rank higher on search results and attract more clicks.That model is now under pressure.As AI Overviews and generative search tools answer user queries directly on the results page, the traditional click-through model is being disrupted. Users may get the answer they need without visiting the website that originally produced the information.This has triggered anxiety across the digital publishing and marketing world. If AI can answer questions directly, what happens to websites that depend on search traffic?But digital marketing experts argue that SEO is not dying. It is changing.Chandrakant Agrawal, co-founder and CEO of AppSquadz, said AI Overviews are reshaping how search engines surface and deliver content.”AI Overviews are reshaping how search engines surface and deliver content, answering queries directly on the results page, which can reduce traffic for some websites while, in some cases, driving more qualified and intent-rich visitors than traditional organic clicks ever did,” he said.According to him, the metric of success is no longer just the click.”The marketers and businesses adapting well are those who have accepted that the KPI is no longer the click alone. It now also includes citation, reference and brand recall within the AI responses itself. The businesses which built shallow, keyword-dense content for ranking are losing relevance fast. The ones investing in context-rich, credible, expert-led content are finding that AI systems surface them more consistently,” he said.In other words, AI may not kill SEO, but it is forcing it to evolve.Agrawal said marketers are increasingly turning to Answer Engine Optimisation, or AEO, as a separate discipline from traditional SEO.“The toolkit for AI-era visibility looks meaningfully different from what dominated SEO conversations five years ago. Marketers are increasingly turning to Answer Engine Optimisation as a discipline in its own right, distinct from traditional SEO. The underlying principle, however, is unchanged: AI systems cite sources they assess as credible, consistent and contextually authoritative,” he said.Internet browsing vs AI browsingConvenience, but at a costAI-powered browsers and agentic browsing tools are designed to make the internet more interactive and task-oriented.They can summarise webpages, compare information, help plan trips, assist with bookings, fill forms and, in some cases, complete tasks across websites. Instead of simply displaying information, they can interact with it.For users, this can feel like a major upgrade. A browser is no longer just a window to the web. It can become an assistant that reads, explains, compares and acts.But the same capability also brings risks.Agentic browsers may need access to sensitive user data, including cloud storage, email, banking sessions, shopping accounts and social media platforms. They may be able to click buttons, submit forms and make changes through authenticated sessions.That level of access creates concerns around privacy, security and user control.An article by the University of Tennessee’s Office of Innovative Technologies noted that AI agents may not always be able to distinguish between safe websites and scam sites. A malicious website could embed hidden instructions in its HTML, text or metadata. An agent might misread those instructions as legitimate commands and perform unauthorised actions, such as submitting forms, changing account settings or extracting sensitive information.This is the central trade-off of AI browsing.The more useful an AI agent becomes, the more access it may need. And the more access it has, the higher the risk if something goes wrong.Convenience comes with risksWhat changes when AI becomes the browser?The internet was once built around exploration.Users searched, clicked, wandered, compared and discovered. The journey was part of the experience. A simple question could lead to a Wikipedia page, then a blog, then a forum thread, then a research paper, and finally to an answer that felt earned.AI is turning that journey into a shortcut.That shortcut is powerful. It saves time, reduces information overload and helps users make sense of complex topics quickly. For people who work with large volumes of information, it can be transformative.But it also changes how people learn, verify and trust information.When users browse less and ask more, discovery becomes narrower. The web becomes less of a landscape to explore and more of a system that delivers answers on demand.That does not mean the old internet is disappearing. People will still search, read, watch, compare and debate. But the first instinct is changing. Increasingly, the question is not “What should I search?” but “What should I ask AI?”The browser once taught users how to navigate the internet.AI is now teaching them how to skip parts of it.Get the latest India news and live updates. Download the TOI App.About the AuthorHarshita BansalHarshita Bansal is an intern at the Times of India. She has done a PG Diploma in English journalism from the Indian Institute of Mass Communication.End of ArticleFollow Us On Social MediaVideosAbhijit Dipke Opens Up About CJP’s Next Move, Funding Model & Post-Protest Strategy | WatchCabinet Reshuffle Soon? Big Changes Likely Before Monsoon Session; Who May Enter, Who Could Exit?India’s Oil Import Price Fell Below — Why Petrol & Diesel Prices Won’t Drop Yet |West Asia CrisisDelhi’s Biggest EV Policy Yet! No New Petrol Bikes From 2028 | ₹15,000 Crore Plan ExplainedIndia, US Close to Major Boeing Defence Deal, Says Sergio Gor; Cites .5 Billion Investment BoostRajya Sabha Numbers Tilt Towards NDA, Bringing Two-Thirds Majority Within Striking DistanceIndia Condemns Pakistan’s Airstrikes In Afghanistan, Calls Them Assault On Sovereignty & Peace’No Official Role, No Official Support’: India Distances Itself From India-Pakistan Track-2 DialogueUS Ambassador Says Trump’s India Visit Could Happen Soon, Confirms Quad Meeting in PhilippinesAre We Learning Nothing From Deadly Fire Accidents Across India? Experts Sound Alarm123PhotostoriesLove quote of the day by Plato: ‘The madness of love is the greatest of heaven’s blessings’Kareena Kapoor Khan vrooms in a MINI dressed to kill in pinstriped suit with corsetAre you always complaining? Neurosurgeon explains how it affects the brain, and why its not worth it8 hacks every Indian woman needs this season to beat ‘monsoon frizz’7 Natural ways to clean your home floors without harsh chemicals3 signs you are the ‘fringe friend’ in your groupNaomi Osaka rewrites Wimbledon fashion rules in a striking kimono-inspired ensembleForget Paneer and Besan: Try these 11 unusual Indian sweets made with vegetablesPsychology says loving fresh bedsheets isn’t just about hygiene; it may be your mind’s way of finding calm and control5 topical minoxidil alternatives to increase hair growth123Hot PicksKarnataka SIRJohn CenaSergio GorWWE Summerslam PredictionsiPhone 18 Pro data leakNoida schools timingSachin AhirDK ShivakumarAP EAPCET Result 2026Top TrendingDelhi EV Vehicle Policy 2026Bengal Refinery FireSonam RaghuvanshiFIFA World Cup 2026Monaco BlastBengaluru TechieAnukalp MishraSergei IvanovMK StalinJosh Hokit

AI-generated image Growing up in the late 1990s or early 2000s meant watching the internet arrive not as a single platform, but as a world opened through web browsers.British computer scientist Tim Berners-Lee created the first web browser in 1990 and called it WorldWideWeb. A few years later, Mosaic made the web more visual by bringing graphics into browsing. Microsoft launched Internet Explorer, Mozilla introduced Firefox, and Google later released Chrome.As browsers evolved, so did the culture around them.The internet became a place not just to search, but to wander. Blogs flourished. Forums grew. Platforms such as Quora and Reddit began offering peer-to-peer knowledge, turning the web into a digital version of the ancient Greek agora, a public square where people gathered to ask questions, exchange ideas and debate answers.Over time, this space became the internet’s Mr Fix-it.From solving complex mathematical problems to figuring out how to heal after a breakup, browsing became an everyday habit. People searched, clicked, compared, skimmed, bookmarked and fell into rabbit holes.Now, artificial intelligence is changing that habit.Instead of moving across multiple webpages, users are increasingly turning to AI tools for direct, customised answers. The promise is simple: convenience, speed and efficiency. But the shift also raises a larger question — what happens to the experience of the internet when the answer arrives before the search really begins?From rabbit holes to ready answersNeha, a 42-year-old working professional, remembers a time when the internet was not easily accessible and even a small research project required a trip to a nearby cyber cafe.”When I started using the internet on my personal computer, I used to spend hours reading Wikipedia pages. Easy access to abundant information fuelled my curiosity, and I would go down a rabbit hole on the internet, often losing track of time. It was intellectually stimulating to go down a wiki-rabbit hole and learn obscure facts,” she said.For her, browsing was not just about finding information. It was about the process.She also remembers the sense of achievement that came after a long browsing session led to a successful discovery.”It was like a reward for hours of labour,” she added.That older version of the internet rewarded patience. Users opened multiple tabs, followed links, compared sources and slowly built their understanding of a topic.AI has compressed that process.Internet Browsing vs AI BrowsingThe changing internet userSameer Sheikh, an Instagram influencer with 1.6 million followers, says he once relied almost entirely on Google Search to craft scripts for his videos, which decode Bollywood lyrics.His research process involved reading multiple research papers, blogs and articles, comparing information from different sources and then piecing it together into a compelling narrative.AI has changed that workflow.”Since the rise of AI, I now use tools like ChatGPT, Claude and Perplexity to quickly get a concise summary of information gathered from multiple sources across the internet. This saves me a significant amount of time compared to reading every article individually,” he said.For creators, students and working professionals, this is the biggest draw of AI-assisted browsing. It reduces the time spent moving across webpages and gives users a structured answer almost instantly.But it also changes the relationship between the user and the information.Earlier, users discovered information by navigating the web themselves. Now, many are receiving information filtered, arranged and summarised by AI systems.Is SEO dead in the age of AI browsing?For years, search engine optimisation, or SEO, has been the backbone of digital visibility. The goal was straightforward: optimise webpages so they rank higher on search results and attract more clicks.That model is now under pressure.As AI Overviews and generative search tools answer user queries directly on the results page, the traditional click-through model is being disrupted. Users may get the answer they need without visiting the website that originally produced the information.This has triggered anxiety across the digital publishing and marketing world. If AI can answer questions directly, what happens to websites that depend on search traffic?But digital marketing experts argue that SEO is not dying. It is changing.Chandrakant Agrawal, co-founder and CEO of AppSquadz, said AI Overviews are reshaping how search engines surface and deliver content.”AI Overviews are reshaping how search engines surface and deliver content, answering queries directly on the results page, which can reduce traffic for some websites while, in some cases, driving more qualified and intent-rich visitors than traditional organic clicks ever did,” he said.According to him, the metric of success is no longer just the click.”The marketers and businesses adapting well are those who have accepted that the KPI is no longer the click alone. It now also includes citation, reference and brand recall within the AI responses itself. The businesses which built shallow, keyword-dense content for ranking are losing relevance fast. The ones investing in context-rich, credible, expert-led content are finding that AI systems surface them more consistently,” he said.In other words, AI may not kill SEO, but it is forcing it to evolve.Agrawal said marketers are increasingly turning to Answer Engine Optimisation, or AEO, as a separate discipline from traditional SEO.“The toolkit for AI-era visibility looks meaningfully different from what dominated SEO conversations five years ago. Marketers are increasingly turning to Answer Engine Optimisation as a discipline in its own right, distinct from traditional SEO. The underlying principle, however, is unchanged: AI systems cite sources they assess as credible, consistent and contextually authoritative,” he said.Internet browsing vs AI browsingConvenience, but at a costAI-powered browsers and agentic browsing tools are designed to make the internet more interactive and task-oriented.They can summarise webpages, compare information, help plan trips, assist with bookings, fill forms and, in some cases, complete tasks across websites. Instead of simply displaying information, they can interact with it.For users, this can feel like a major upgrade. A browser is no longer just a window to the web. It can become an assistant that reads, explains, compares and acts.But the same capability also brings risks.Agentic browsers may need access to sensitive user data, including cloud storage, email, banking sessions, shopping accounts and social media platforms. They may be able to click buttons, submit forms and make changes through authenticated sessions.That level of access creates concerns around privacy, security and user control.An article by the University of Tennessee’s Office of Innovative Technologies noted that AI agents may not always be able to distinguish between safe websites and scam sites. A malicious website could embed hidden instructions in its HTML, text or metadata. An agent might misread those instructions as legitimate commands and perform unauthorised actions, such as submitting forms, changing account settings or extracting sensitive information.This is the central trade-off of AI browsing.The more useful an AI agent becomes, the more access it may need. And the more access it has, the higher the risk if something goes wrong.Convenience comes with risksWhat changes when AI becomes the browser?The internet was once built around exploration.Users searched, clicked, wandered, compared and discovered. The journey was part of the experience. A simple question could lead to a Wikipedia page, then a blog, then a forum thread, then a research paper, and finally to an answer that felt earned.AI is turning that journey into a shortcut.That shortcut is powerful. It saves time, reduces information overload and helps users make sense of complex topics quickly. For people who work with large volumes of information, it can be transformative.But it also changes how people learn, verify and trust information.When users browse less and ask more, discovery becomes narrower. The web becomes less of a landscape to explore and more of a system that delivers answers on demand.That does not mean the old internet is disappearing. People will still search, read, watch, compare and debate. But the first instinct is changing. Increasingly, the question is not “What should I search?” but “What should I ask AI?”The browser once taught users how to navigate the internet.AI is now teaching them how to skip parts of it.Get the latest India news and live updates. Download the TOI App.About the AuthorHarshita BansalHarshita Bansal is an intern at the Times of India. She has done a PG Diploma in English journalism from the Indian Institute of Mass Communication.End of ArticleFollow Us On Social MediaVideosAbhijit Dipke Opens Up About CJP’s Next Move, Funding Model & Post-Protest Strategy | WatchCabinet Reshuffle Soon? Big Changes Likely Before Monsoon Session; Who May Enter, Who Could Exit?India’s Oil Import Price Fell Below $70— Why Petrol & Diesel Prices Won’t Drop Yet |West Asia CrisisDelhi’s Biggest EV Policy Yet! No New Petrol Bikes From 2028 | ₹15,000 Crore Plan ExplainedIndia, US Close to Major Boeing Defence Deal, Says Sergio Gor; Cites $20.5 Billion Investment BoostRajya Sabha Numbers Tilt Towards NDA, Bringing Two-Thirds Majority Within Striking DistanceIndia Condemns Pakistan’s Airstrikes In Afghanistan, Calls Them Assault On Sovereignty & Peace’No Official Role, No Official Support’: India Distances Itself From India-Pakistan Track-2 DialogueUS Ambassador Says Trump’s India Visit Could Happen Soon, Confirms Quad Meeting in PhilippinesAre We Learning Nothing From Deadly Fire Accidents Across India? Experts Sound Alarm123PhotostoriesLove quote of the day by Plato: ‘The madness of love is the greatest of heaven’s blessings’Kareena Kapoor Khan vrooms in a MINI dressed to kill in pinstriped suit with corsetAre you always complaining? Neurosurgeon explains how it affects the brain, and why its not worth it8 hacks every Indian woman needs this season to beat ‘monsoon frizz’7 Natural ways to clean your home floors without harsh chemicals3 signs you are the ‘fringe friend’ in your groupNaomi Osaka rewrites Wimbledon fashion rules in a striking kimono-inspired ensembleForget Paneer and Besan: Try these 11 unusual Indian sweets made with vegetablesPsychology says loving fresh bedsheets isn’t just about hygiene; it may be your mind’s way of finding calm and control5 topical minoxidil alternatives to increase hair growth123Hot PicksKarnataka SIRJohn CenaSergio GorWWE Summerslam PredictionsiPhone 18 Pro data leakNoida schools timingSachin AhirDK ShivakumarAP EAPCET Result 2026Top TrendingDelhi EV Vehicle Policy 2026Bengal Refinery FireSonam RaghuvanshiFIFA World Cup 2026Monaco BlastBengaluru TechieAnukalp MishraSergei IvanovMK StalinJosh Hokit

Vamsikrishna07 mins mins

Growing up in the late 1990s or early 2000s meant watching the internet arrive not as a single platform, but as a world opened through web browsers.British computer scientist Tim Berners-Lee created the first web browser in 1990 and called it WorldWideWeb. A few years later, Mosaic made the web more visual by bringing graphics…

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Small savings schemes interest rates for July-Sept 2026 announced: Check latest rates for PPF, SSY, Kisan Vikas, NSC, SCSS & more

Small savings schemes interest rates for July-Sept 2026 announced: Check latest rates for PPF, SSY, Kisan Vikas, NSC, SCSS & more

Vamsikrishna03 mins mins

Latest small savings schemes rates for July-September 2026 quarter Latest Post Office Small Savings Interest Rates: The interest on small savings savings, popularly known as post office savings schemes, have been declared for the second quarter of the current financial year 2026-2027. The interest rates for the July-September 2026 have been announced by the Finance…

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KCET 2026: KEA to reopen option entry window after mock allotment result; check details

KCET 2026: KEA to reopen option entry window after mock allotment result; check details

Vamsikrishna02 mins mins

The Karnataka Examinations Authority (KEA) has issued an important update for candidates participating in the Under Graduate Common Entrance Test (UGCET) 2026 counselling process. The authority has clarified that candidates who could not enter their college and course preferences before the deadline will get another opportunity after the mock seat allotment result is announced.According to…

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Faissal Khan apologises to Aamir Khan and family for public comments against them, credits Quran for reconciliation: ‘I want peace, harmony’

Faissal Khan apologises to Aamir Khan and family for public comments against them, credits Quran for reconciliation: ‘I want peace, harmony’

Vamsikrishna04 mins mins

Aamir Khan’s brother Faissal Khan was in the news for his comments on Aamir made publicly. He made several allegations against the actor at a press conference. Months after breaking ties with brother Aamir, Faisal has now publicly admitted to his mistakes for the first time while reflecting on his years-long estrangement from his family….

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Her son was diagnosed with autism when he was 2 but then…; How this mother’s journey is a parenting lesson for many |

Her son was diagnosed with autism when he was 2 but then…; How this mother’s journey is a parenting lesson for many |

Vamsikrishna05 mins mins

Sayuri Dalvi with her son Vihaan. (Image Courtesy: Instagram/@savitales_) There are some sentences that stay with a parent forever. For Mumbai-based Sayuri Dalvi, one of those came when her son, Vihaan, was still very young. After being diagnosed with autism as a toddler, she was repeatedly told that he would never be able to live…

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Ketan Agarwal murder: Lohagad Fort closed for visitors as Lonavala police intensify probe

Ketan Agarwal murder: Lohagad Fort closed for visitors as Lonavala police intensify probe

Vamsikrishna03 mins mins

Tourists present at the fort were evacuated while police conducted investigative procedures linked to the case PUNE: Lonavala rural police closed Lohagad Fort to visitors as part of the ongoing investigation into the Ketan Agarwal murder case on Tuesday.Tourists present at the fort were evacuated while police conducted investigative procedures linked to the case, according…

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Tourist footfall at the historic hill fort reportedly risen by around 25 per cent since the incident came to light. The murder of Ketan Agarwal has sparked an unexpected trend in Maharashtra, with Lohagad Fort witnessing a noticeable surge in visitors after it emerged as the alleged crime scene in the high-profile case.Tourist footfall at the historic hill fort reportedly risen by around 25 per cent since the incident came to light. Much of the attention is centred on a spot that visitors have informally begun referring to as “Siya Point”, after Siya Goyal, who, along with her boyfriend Chetan Chaudhary, has been accused of allegedly pushing Agarwal off the fort during a trip near Pune.The alleged murder site has become the focal point for many tourists. Visitors are reportedly asking security personnel, guides and fellow trekkers to identify the exact location linked to the case. What was once known primarily for its scenic views and trekking trails has, in recent weeks, drawn crowds driven by curiosity surrounding the investigation.Meanwhile, Lonavala rural police closed Lohagad Fort to visitors as part of the ongoing investigation into the Ketan Agarwal murder case on Tuesday. Tourists present at the fort were evacuated while police conducted investigative procedures linked to the case, according to news agency ANI.Lohagad Fort has traditionally been among Maharashtra’s busiest heritage attractions, welcoming lakhs of visitors annually. Weekend and holiday footfall generally ranges between 4,000 and 5,000 people a day. However, local residents claim similar numbers are now being recorded even on weekdays, with many tourists making a beeline for the now widely discussed “Siya Point”.The sudden popularity of the location has also sparked concern among conservationists and heritage enthusiasts.Sachin Tekawade of the Lohagad Visapur Vikas Manch said it was unfortunate that a monument of such historical importance had become synonymous with a murder investigation. Describing the incident as deeply disturbing, he expressed concern that the growing number of memes and jokes circulating on social media could further tarnish the image of the centuries-old fort.Situated in the Sahyadri mountain range near Lonavala in Pune district, Lohagad Fort is one of Maharashtra’s best-known trekking and heritage destinations. Its name, meaning “Iron Fort”, reflects its strong defensive architecture. Historians believe the fort’s origins date back nearly 2,000 years to the Satavahana period.The fort is located in Maharashtra’s Maval region, around 11 kilometres from Lonavala and roughly 60 kilometres from Pune. Malavli railway station serves as the nearest railhead and is the primary access point for visitors travelling to the fort.Get the latest India news and live updates. Download the TOI App.About the AuthorTOI News DeskThe TOI News Desk comprises a dedicated and tireless team of journalists who operate around the clock to deliver the most current and comprehensive news and updates to the readers of The Times of India worldwide. With an unwavering commitment to excellence in journalism, our team is at the forefront of gathering, verifying, and presenting breaking news, in-depth analysis, and insightful reports on a wide range of topics. The TOI News Desk is your trusted source for staying informed and connected to the ever-evolving global landscape, ensuring that our readers are equipped with the latest developments that matter most.”Read MoreEnd of ArticleFollow Us On Social MediaVideosAbhijit Dipke Opens Up About CJP’s Next Move, Funding Model & Post-Protest Strategy | WatchCabinet Reshuffle Soon? Big Changes Likely Before Monsoon Session; Who May Enter, Who Could Exit?India’s Oil Import Price Fell Below — Why Petrol & Diesel Prices Won’t Drop Yet |West Asia CrisisDelhi’s Biggest EV Policy Yet! No New Petrol Bikes From 2028 | ₹15,000 Crore Plan ExplainedIndia, US Close to Major Boeing Defence Deal, Says Sergio Gor; Cites .5 Billion Investment BoostRajya Sabha Numbers Tilt Towards NDA, Bringing Two-Thirds Majority Within Striking DistanceIndia Condemns Pakistan’s Airstrikes In Afghanistan, Calls Them Assault On Sovereignty & Peace’No Official Role, No Official Support’: India Distances Itself From India-Pakistan Track-2 DialogueUS Ambassador Says Trump’s India Visit Could Happen Soon, Confirms Quad Meeting in PhilippinesAre We Learning Nothing From Deadly Fire Accidents Across India? Experts Sound Alarm123PhotostoriesLove quote of the day by Plato: ‘The madness of love is the greatest of heaven’s blessings’Kareena Kapoor Khan vrooms in a MINI dressed to kill in pinstriped suit with corsetAre you always complaining? Neurosurgeon explains how it affects the brain, and why its not worth it8 hacks every Indian woman needs this season to beat ‘monsoon frizz’7 Natural ways to clean your home floors without harsh chemicals3 signs you are the ‘fringe friend’ in your groupNaomi Osaka rewrites Wimbledon fashion rules in a striking kimono-inspired ensembleForget Paneer and Besan: Try these 11 unusual Indian sweets made with vegetablesPsychology says loving fresh bedsheets isn’t just about hygiene; it may be your mind’s way of finding calm and control5 topical minoxidil alternatives to increase hair growth123Hot PicksKarnataka SIRJohn CenaSergio GorWWE Summerslam PredictionsiPhone 18 Pro data leakNoida schools timingSachin AhirDK ShivakumarAP EAPCET Result 2026Top TrendingDelhi EV Vehicle Policy 2026Bengal Refinery FireSonam RaghuvanshiFIFA World Cup 2026Monaco BlastBengaluru TechieAnukalp MishraSergei IvanovMK StalinJosh Hokit

Tourist footfall at the historic hill fort reportedly risen by around 25 per cent since the incident came to light. The murder of Ketan Agarwal has sparked an unexpected trend in Maharashtra, with Lohagad Fort witnessing a noticeable surge in visitors after it emerged as the alleged crime scene in the high-profile case.Tourist footfall at the historic hill fort reportedly risen by around 25 per cent since the incident came to light. Much of the attention is centred on a spot that visitors have informally begun referring to as “Siya Point”, after Siya Goyal, who, along with her boyfriend Chetan Chaudhary, has been accused of allegedly pushing Agarwal off the fort during a trip near Pune.The alleged murder site has become the focal point for many tourists. Visitors are reportedly asking security personnel, guides and fellow trekkers to identify the exact location linked to the case. What was once known primarily for its scenic views and trekking trails has, in recent weeks, drawn crowds driven by curiosity surrounding the investigation.Meanwhile, Lonavala rural police closed Lohagad Fort to visitors as part of the ongoing investigation into the Ketan Agarwal murder case on Tuesday. Tourists present at the fort were evacuated while police conducted investigative procedures linked to the case, according to news agency ANI.Lohagad Fort has traditionally been among Maharashtra’s busiest heritage attractions, welcoming lakhs of visitors annually. Weekend and holiday footfall generally ranges between 4,000 and 5,000 people a day. However, local residents claim similar numbers are now being recorded even on weekdays, with many tourists making a beeline for the now widely discussed “Siya Point”.The sudden popularity of the location has also sparked concern among conservationists and heritage enthusiasts.Sachin Tekawade of the Lohagad Visapur Vikas Manch said it was unfortunate that a monument of such historical importance had become synonymous with a murder investigation. Describing the incident as deeply disturbing, he expressed concern that the growing number of memes and jokes circulating on social media could further tarnish the image of the centuries-old fort.Situated in the Sahyadri mountain range near Lonavala in Pune district, Lohagad Fort is one of Maharashtra’s best-known trekking and heritage destinations. Its name, meaning “Iron Fort”, reflects its strong defensive architecture. Historians believe the fort’s origins date back nearly 2,000 years to the Satavahana period.The fort is located in Maharashtra’s Maval region, around 11 kilometres from Lonavala and roughly 60 kilometres from Pune. Malavli railway station serves as the nearest railhead and is the primary access point for visitors travelling to the fort.Get the latest India news and live updates. Download the TOI App.About the AuthorTOI News DeskThe TOI News Desk comprises a dedicated and tireless team of journalists who operate around the clock to deliver the most current and comprehensive news and updates to the readers of The Times of India worldwide. With an unwavering commitment to excellence in journalism, our team is at the forefront of gathering, verifying, and presenting breaking news, in-depth analysis, and insightful reports on a wide range of topics. The TOI News Desk is your trusted source for staying informed and connected to the ever-evolving global landscape, ensuring that our readers are equipped with the latest developments that matter most.”Read MoreEnd of ArticleFollow Us On Social MediaVideosAbhijit Dipke Opens Up About CJP’s Next Move, Funding Model & Post-Protest Strategy | WatchCabinet Reshuffle Soon? Big Changes Likely Before Monsoon Session; Who May Enter, Who Could Exit?India’s Oil Import Price Fell Below $70— Why Petrol & Diesel Prices Won’t Drop Yet |West Asia CrisisDelhi’s Biggest EV Policy Yet! No New Petrol Bikes From 2028 | ₹15,000 Crore Plan ExplainedIndia, US Close to Major Boeing Defence Deal, Says Sergio Gor; Cites $20.5 Billion Investment BoostRajya Sabha Numbers Tilt Towards NDA, Bringing Two-Thirds Majority Within Striking DistanceIndia Condemns Pakistan’s Airstrikes In Afghanistan, Calls Them Assault On Sovereignty & Peace’No Official Role, No Official Support’: India Distances Itself From India-Pakistan Track-2 DialogueUS Ambassador Says Trump’s India Visit Could Happen Soon, Confirms Quad Meeting in PhilippinesAre We Learning Nothing From Deadly Fire Accidents Across India? Experts Sound Alarm123PhotostoriesLove quote of the day by Plato: ‘The madness of love is the greatest of heaven’s blessings’Kareena Kapoor Khan vrooms in a MINI dressed to kill in pinstriped suit with corsetAre you always complaining? Neurosurgeon explains how it affects the brain, and why its not worth it8 hacks every Indian woman needs this season to beat ‘monsoon frizz’7 Natural ways to clean your home floors without harsh chemicals3 signs you are the ‘fringe friend’ in your groupNaomi Osaka rewrites Wimbledon fashion rules in a striking kimono-inspired ensembleForget Paneer and Besan: Try these 11 unusual Indian sweets made with vegetablesPsychology says loving fresh bedsheets isn’t just about hygiene; it may be your mind’s way of finding calm and control5 topical minoxidil alternatives to increase hair growth123Hot PicksKarnataka SIRJohn CenaSergio GorWWE Summerslam PredictionsiPhone 18 Pro data leakNoida schools timingSachin AhirDK ShivakumarAP EAPCET Result 2026Top TrendingDelhi EV Vehicle Policy 2026Bengal Refinery FireSonam RaghuvanshiFIFA World Cup 2026Monaco BlastBengaluru TechieAnukalp MishraSergei IvanovMK StalinJosh Hokit

Vamsikrishna03 mins mins

Tourist footfall at the historic hill fort reportedly risen by around 25 per cent since the incident came to light. The murder of Ketan Agarwal has sparked an unexpected trend in Maharashtra, with Lohagad Fort witnessing a noticeable surge in visitors after it emerged as the alleged crime scene in the high-profile case.Tourist footfall at…

Read More
Australia vs West Indies Live Score, 1st Semifinal Women’s T20 World Cup 2026: Six-time champions Australia eye another final, face West Indies

Australia vs West Indies Live Score, 1st Semifinal Women’s T20 World Cup 2026: Six-time champions Australia eye another final, face West Indies

Vamsikrishna03 mins mins

Australia Women vs West Indies Women Live Score: Australia have looked unstoppable in the Women’s T20 World Cup so far, winning all their group-stage matches in convincing fashion. But despite entering the semi-finals unbeaten, the six-time champions know that knockout cricket can quickly change the story. After their dominant, record-breaking win over India at Lord’s,…

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She spends Rs 71,000 a month in Bengaluru, but it’s not the Rs 28,000 rent that’s got everyone talking

She spends Rs 71,000 a month in Bengaluru, but it’s not the Rs 28,000 rent that’s got everyone talking

Vamsikrishna04 mins mins

Rs 71,000 Monthly Budget Goes Viral as Bengaluru Living Costs Face Fresh Scrutiny. (AI Image) For anyone who’s ever wondered where their salary disappears by the end of the month, one Bengaluru software engineer may have the answer. A detailed breakdown of her monthly expenses has gone viral on social media, with thousands of people…

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Who is Cara Delevingne? All about the supermodel who dated Johnny Depp’s ex, Amber Heard

Who is Cara Delevingne? All about the supermodel who dated Johnny Depp’s ex, Amber Heard

Vamsikrishna04 mins mins

Inside Cara Delevingne’s USD 50 million net worth, relationships, career, and more. Image Credits: Instagram TRIGGER WARNING: This article contains references to alcohol and drug addiction.Cara Delevingne, the British runway supermodel, has been making headlines for her unprecedented confession of being romantically involved with Amber Heard. The 33-year-old professional admitted to driving legendary actor Johnny…

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