May 17, 2026
Green Drenching: Ditch black fences and paint them green to make your garden look bigger through ‘green drenching’

Green Drenching: Ditch black fences and paint them green to make your garden look bigger through ‘green drenching’

Vamsikrishna02 mins mins

Gardens are embracing a new trend in 2026: ‘Green Drenching.’ This approach involves painting fences in various shades of green to create a calming, immersive landscape that makes yards feel larger and more tranquil. Deep forest green, muted sage green, and olive green are recommended for different garden styles, enhancing natural elements and overall appeal….

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Quote of the day by Socrates: “Strong minds discuss ideas, average minds discuss events, weak minds discuss people” | World News

Quote of the day by Socrates: “Strong minds discuss ideas, average minds discuss events, weak minds discuss people” | World News

Vamsikrishna08 mins mins

Quote of the day by Socrates (Image: Wikipedia) This quote – “Strong minds discuss ideas, average minds discuss events, weak minds discuss people”– which is often attributed to Socrates, will always be true. In a world where things are always changing, trends go viral, and conversations never end, it quietly makes us think about how…

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‘Where is Yuzi Chahal going to find power to clear the boundary?’: R Ashwin recalls hilarious incident

‘Where is Yuzi Chahal going to find power to clear the boundary?’: R Ashwin recalls hilarious incident

Vamsikrishna02 mins mins

NEW DELHI: Ravichandran Ashwin recently shared a funny story about fellow spinner Yuzvendra Chahal and his surprising confidence in batting during their time together at Rajasthan Royals. Speaking on JioHotstar’s ‘Champions Waali Commentary’, Ashwin revealed that Chahal often claimed he was a strong batter and even wanted to open the innings in IPL matches.Ashwin said…

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OFSS Bihar Class 11th admission 2026: BSEB releases first selection list; direct link to download here

OFSS Bihar Class 11th admission 2026: BSEB releases first selection list; direct link to download here

Vamsikrishna02 mins mins

The Bihar School Examination Board (BSEB) has released the first selection list for Class 11 admissions 2026 through the Online Facilitation System for Students (OFSS). Students who applied for admission can now check and download the list from the official website — ofssbihar.net. Enrollment dates Students whose names appear in the first selection list must…

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Alia Bhatt to play a crucial role in Sohum Shah’s ‘Tumbbad 2’, will shoot for 20 days leading to the trilogy’s finale

Alia Bhatt to play a crucial role in Sohum Shah’s ‘Tumbbad 2’, will shoot for 20 days leading to the trilogy’s finale

Vamsikrishna02 mins mins

The world of ‘Tumbbad’, rooted in folklore, greed, and the terrifying legend of Hastar, is getting a major upgrade. Alia Bhatt has officially kickstarted filming for ‘Tumbbad 2’, marking her first foray into the atmospheric horror genre. According to recent reports, Bhatt’s involvement isn’t just a cameo; it’s a strategic performance designed to transition the…

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‘I still can’t believe I’m sitting in this car; I’m telling the truth…’: Parents get teary as son surprises them with BMW after pretending it was a scooty

‘I still can’t believe I’m sitting in this car; I’m telling the truth…’: Parents get teary as son surprises them with BMW after pretending it was a scooty

Vamsikrishna04 mins mins

Some videos don’t just trend online; they quietly stay in people’s hearts. A recent clip shared on social media is one such moment, where a simple family surprise slowly turns into an emotional scene that many viewers are talking about. It is not about luxury alone but about the feelings, reactions, and the bond between…

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Brian Armstrong, CEO of America’s largest crypto exchange, Coinbase in layoff email to employees: Over the past year, I have watched engineers use …

Brian Armstrong, CEO of America’s largest crypto exchange, Coinbase in layoff email to employees: Over the past year, I have watched engineers use …

Vamsikrishna06 mins mins

Coinbase has announced plans to cut around 700 jobs, or about 14% of its global workforce. The latest round of layoffs comes as part of America’s largest crypto exchange’s restructuring effort aimed at reducing costs and aligning operations with the growing role of artificial intelligence.In an email sent to employees (later shared on the microblogging…

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Social Media didn’t just play a part in Vijay’s (TVK) win. It was the megaphone, the organizer, and the kingmaker. (AI generated) In a stunning display of digital dominance, Joseph Vijay has scripted a new chapter in Indian politics. As vote counting unfolded on May 4, 2026, his Tamilaga Vettri Kazhagam (TVK) surged as the single largest party in early trends, leading in over 100 seats and shattering Tamil Nadu’s entrenched DMK-AIADMK duopoly. The real hero behind this triumph? Social media. Vijay’s sophisticated online army turned fan loyalty into electoral firepower, proving that in the algorithmic age, ‘likes’, shares, and strategic posts can rewrite political destinies.Indian politics has long relied on loud rallies, lengthy speeches, and constant media engagement. Leaders traditionally use volume and visibility to establish presence. But actor Vijay, known as Thalapathy to his fans, took a different path when he launched TVK in February 2024. His approach emphasized controlled, limited communication paired with a powerful social media operation that converted fan loyalty into electoral success.Indian politics has long relied on loud rallies, lengthy speeches, and constant media engagement. But actor Vijay’s approach emphasized controlled, limited communication paired with a powerful social media operation that converted fan loyalty into electoral success.Thalapathy Vijay is set to become Tamil Nadu’s next Chief Minister. To a lot of people, even his fanbase, this was an unbelievable win. And it seemed to come out of the blue. Large numbers for TVK, sure. But completely dismantling DMK-AIDMK at first “go” in politics? Unheard of, unless… Watch Vijay’s TVK To Move Its MLAs To Resort As Tamil Nadu Heads For Hung Assembly: Report… out-of-the-blue was the strategyLeading up to the elections, Vijay completely avoided traditional press conferences and unscripted Q&A sessions (in fact, even after his win yesterday, he has yet to talk to any mainstream media). While DMK and AIADMK leaders engaged daily with the media, handling questions and controversies, TVK stayed largely silent in those formats. This was not an absence of strategy but a deliberate choice. By limiting direct exposure, the campaign reduced risks of misquotes or forced responses that could derail momentum. Every public appearance or statement became an event, generating organic discussion rather than constant noise.Leveraging existing fan networksThe foundation of his massive win rested on Vijay’s pre-existing fan base. His fan clubs, organized under the Vijay Makkal Iyakkam, reportedly numbered around 85,000 across Tamil Nadu even before the party formed. These were not new recruits but loyal supporters of the movie star Vijay; with years of grassroots experience in organizing events and welfare activities. All TVK did was to transform this network into a political infrastructure.In February 2025, the party announced plans to appoint over 70,000 booth-level agents, aligning closely with the roughly 68,000 polling booths in the state. These agents bridged online enthusiasm with offline voter mobilization – ensuring turnout, addressing local concerns, and managing election-day logistics. This “last-mile” structure proved crucial.The IT wing and “voice of commons”TVK’s IT wing, described by Vijay as one of the strongest in India, drove the digital strategy. A dedicated team called “Voice of Commons” focused on short-form content: reels, shorts, and visuals, rather than traditional long speeches or manifestos. This approach targeted younger voters, who consume information primarily through phones.TVK’s IT wing, described by Vijay as one of the strongest in India, drove the digital strategy. A dedicated team called “Voice of Commons” focused on short-form content: reels, shorts, and visuals to target younger voters.The strategy was all about controlled messaging. All content was emotionally resonant, and tightly framed around themes of social justice, secularism, egalitarianism, and welfare. Platforms like Instagram, YouTube, X (formerly Twitter), and WhatsApp amplified fan-generated material alongside official posts. Hashtags, viral challenges, and influencer collaborations extended reach organically, reducing reliance on paid advertising.Vijay himself hailed his party’s IT and social media wing as “the best in India.” He transformed fans into disciplined “virtual warriors,” urging them to maintain dignity and decorum online while flooding platforms with targetted messaging. Instagram, X, YouTube, and WhatsApp became battlegrounds where TVK dominated narratives, especially to the urban youth.Aura farming at its bestThere was nothing scattershot in any posting. Everything was curated with strategic brilliance. It was aura farming at its best. Moody, confident visuals projected Vijay as the calm, unbothered hero above petty politics. This social media campaign also had direct reach that bypassed often-hostile traditional media. The party spoke straight to voters through Vijay’s messages and cadre-driven content. This stealthy digital-only approach gave Vijay total narrative control; while the hybrid model, with digital at the top, boots on the ground below, proved lethal for his opponents.The foundation of his massive win rested on Vijay’s pre-existing fan base. His fan clubs, organized under the Vijay Makkal Iyakkam, reportedly numbered around 85,000 across Tamil Nadu even before the party formed.Early leads in urban strongholds like Perambur symbolized youth and middle-class revolt against the old order. Market reactions were instant: shares of pro-DMK media houses tumbled as TVK’s momentum became undeniable.Social media allowed precise targeting of demographics. Exit polls and reports indicated strong support among first-time voters (around 68%) and the 20-29 age group (59%). These voters, less tied to traditional caste or family loyalties, responded to digital storytelling that highlighted dignity in welfare, women’s empowerment, and clean governance – issues that Gen Z respond to and aspire their leaders to achieve as electoral goals.Rivals noticed this impact. DMK reportedly formed a specific team to counter TVK’s online presence, while TVK supporters shared images of sparsely attended rival events, creating visual contrasts that spread quickly. When an opponent dedicates resources solely to neutralizing your digital efforts, it signals that you have successfully shaped the narrative.Key campaign moments and messagingTVK’s first major state conference in Vikravandi, in October 2024, drew a massive crowd, reported in the hundreds of thousands. There, Vijay outlined the party’s ideology—drawing from Ambedkar, Periyar, and Kamaraj—focussing on secular social justice, democracy, and state autonomy. The event itself became content gold: videos, photos, and highlights circulated widely, reinforcing the message of a fresh, people-centered alternative.The manifesto stood out for its women-centric focus. TVK fielded 24 women candidates and promised measures like Rs 2,500 monthly assistance for women heads of households, free LPG cylinders, and gold for brides from poor families. These pledges framed welfare not just as handouts but as tools for dignity and empowerment; resonating in digital discussions among younger and female voters. The party contested all 234 seats independently, without major alliances, underscoring its independent brand.Social media sustained momentum between events. Short reels humanized the campaign. One example Vijay praised involved a child urging parents to vote for TVK. Such relatable content kept engagement high without overexposure. The decentralized nature of the digital army allowed rapid response and broad coverage, though it occasionally led to challenges like reports of fake accounts or impersonations.A global phenomenon, Tamil flavourVijay’s success mirrors a worldwide template of celebrity-to-politics “field migration.” In Nepal, rapper-engineer Balendra “Balen” Shah leveraged direct Facebook communication and a rebel image to become Prime Minister in 2026, sidelining traditional parties through viral, unfiltered outreach. In New York, Zohran Mamdani used his rapper-activist roots and influencer collaborations for authentic content that mobilized young and diverse voters, pairing social-first virality with massive door-knocking (grassroots field operation where over 100,000 volunteers went door-to-door, knocking on 3.1 million doors across the five boroughs in New York).What unites all three of these celebrity-turned-politicians is French sociologist Pierre Bourdieu’s concept of celebrity capital, which simply out, is media visibility turned into political legitimacy. Vijay converted three decades of cinematic charisma (the mass hero fighting injustice) into symbolic power. Social media made this conversion lightning-fast and scalable. Algorithms rewarded emotional connection: fans didn’t just vote; they felt they were part of a movement.Results and broader implicationsOn May 4, 2026, TVK secured 108 seats, with DMK at around 59-73 and AIADMK at 47-53 depending on final tallies – enough to make TVK the single largest party in a hung assembly scenario and a stunning debut for a two-year-old outfit. This success highlights how social media can redesign political campaigns in a diverse, youth-heavy state like Tamil Nadu. Traditional parties relied on established networks and high-decibel campaigns. TVK combined a ready-made loyal base, disciplined messaging, booth-level organization, and algorithm-friendly content to mobilize new and existing voters efficiently.The digital strategy created scarcity and authenticity: limited official communication made each release more impactful, while fan-driven content provided volume and relatability. It turned passive fans into active “virtual warriors” who defended the narrative and drove turnout.Challenges remain though…A tragic stampede at a 2025 rally and isolated incidents of aggressive online behaviour showed the difficulties of managing a large, enthusiastic, and somewhat decentralized force. Governance will require different skills. Greater transparency, regular accountability, and engagement beyond curated appearances. The communication discipline that aided the campaign must evolve for effective administration going forward.For now, Vijay’s 2026 victory demonstrates a modern template: use social media not for constant chatter but for strategic, controlled storytelling backed by ground infrastructure. In an era of information overload, deliberate silence paired with targeted digital amplification can prove more powerful than traditional noise. TVK’s campaign showed that a well-designed digital operation, rooted in genuine loyalty and focused execution, can reshape political outcomes—even against entrenched opponents.The new digi-political realityAs Tamil Nadu wakes to a triangular (or multi-polar) future, Vijay stands tall. Not merely as a film star turned leader, but as proof that in 2026, the path to power runs through timelines, reels, and relentless digital engagement. The whistle that once echoed in theaters—in 2024, in Vijay’s hit film The Greatest of All Time (GOAT)—now signals a deeper revolution: attention is capital, platforms are battlefields, and the most effective politicians are those who master the feed.Thalapathy has won the opening battle. The real test of governing in an era where every decision trends instantly, begins now. One thing is certain: social media didn’t just play a part in his win. It was the megaphone, the organizer, and the kingmaker.About the AuthorHaimanti MukherjeeWhile not jumping with joy seeing every dog that comes her way (to the bewilderment of the dog owner and the dog), Haimanti fantasizes about fantasy books or classics to read and re-read. That could be the gist of it all, except for the aroma of biryani the beckons; or that story idea that’s stuck in the head and refuses to go till it’s penned down.Read MoreEnd of ArticleFollow Us On Social MediaVideos“Democracy Being Mocked”: Bhagwant Mann Meets President Over Defection of 7 AAP Rajya Sabha MPsNCERT Clears Revised Class 8 Textbook After Judiciary Chapter Row And Public ApologyPM Modi call Fujairah Attack ‘Unacceptable’, Three Indians Injured In UAEPunjab Showdown: AAP MLAs Head to President Over Rajya Sabha RowIndia Rejects Nepal’s Objection To Kailash Mansarovar Yatra Route Via Lipulekh PassNepal Objects To India-China Plan To Conduct Kailash Mansarovar Yatra Via LipulekhIndia-Linked LPG Tanker MT Sarv Shakti Heads To Visakhapatnam After Crossing HormuzPassenger Opens Emergency Exit Door On Air Arabia Flight While Taxiing At Chennai Airport, ArrestedAhead Of Counting, Gunmen Open Fire At BJP Leader’s House In Bengal’s Noapara‘I Am Also A Victim’: Vinesh Phogat Identifies As Complainant In Brij Bhushan Sexual Harassment Case123PhotostoriesTop 8 trending art styles to decorate your apartment in 20265 popular and adorable cat breeds for pet parentsWhat happens when you store salt in a steel container: 4 right ways to store salt amidst humid monthsThe ‘Big Four’ snakes of India and where travellers can spot them in the wildAfter BJP’s Bengal sweep, all eyes on CM face: Who will take charge?From fight with Rupali Ganguly to shocking casting couch experience: Anupamaa’s Madalsa Sharma gets candid5 most common places where snakes can hide in homes in the US (You might miss some out, right in front of your eyes)Met Gala debuts: From Sunday Rose to Lila Moss, the most iconic celeb kids debut over the yearsWhich are the most common surnames around the world? Things travellers should know10 early signs your child may be exceptionally bright123Hot PicksBarrackpore election resultTiruchirappalli election resultMettupalayam election resultsEttumanoor election resultPerambur election resultBagnan election resultKazhakkoottam election resultTop TrendingIran warRahul GandhiBadruddin AjmalIPL Playoff Qualification ScenariosIPL 2026 Points TableMI IPL Playoff Qualification ScenariosPM ModiNEET 2026: Exam-day guideSRMJEEE 2026 Phase 1 ResultTVK Chief Vijay

Social Media didn’t just play a part in Vijay’s (TVK) win. It was the megaphone, the organizer, and the kingmaker. (AI generated) In a stunning display of digital dominance, Joseph Vijay has scripted a new chapter in Indian politics. As vote counting unfolded on May 4, 2026, his Tamilaga Vettri Kazhagam (TVK) surged as the single largest party in early trends, leading in over 100 seats and shattering Tamil Nadu’s entrenched DMK-AIADMK duopoly. The real hero behind this triumph? Social media. Vijay’s sophisticated online army turned fan loyalty into electoral firepower, proving that in the algorithmic age, ‘likes’, shares, and strategic posts can rewrite political destinies.Indian politics has long relied on loud rallies, lengthy speeches, and constant media engagement. Leaders traditionally use volume and visibility to establish presence. But actor Vijay, known as Thalapathy to his fans, took a different path when he launched TVK in February 2024. His approach emphasized controlled, limited communication paired with a powerful social media operation that converted fan loyalty into electoral success.Indian politics has long relied on loud rallies, lengthy speeches, and constant media engagement. But actor Vijay’s approach emphasized controlled, limited communication paired with a powerful social media operation that converted fan loyalty into electoral success.Thalapathy Vijay is set to become Tamil Nadu’s next Chief Minister. To a lot of people, even his fanbase, this was an unbelievable win. And it seemed to come out of the blue. Large numbers for TVK, sure. But completely dismantling DMK-AIDMK at first “go” in politics? Unheard of, unless… Watch Vijay’s TVK To Move Its MLAs To Resort As Tamil Nadu Heads For Hung Assembly: Report… out-of-the-blue was the strategyLeading up to the elections, Vijay completely avoided traditional press conferences and unscripted Q&A sessions (in fact, even after his win yesterday, he has yet to talk to any mainstream media). While DMK and AIADMK leaders engaged daily with the media, handling questions and controversies, TVK stayed largely silent in those formats. This was not an absence of strategy but a deliberate choice. By limiting direct exposure, the campaign reduced risks of misquotes or forced responses that could derail momentum. Every public appearance or statement became an event, generating organic discussion rather than constant noise.Leveraging existing fan networksThe foundation of his massive win rested on Vijay’s pre-existing fan base. His fan clubs, organized under the Vijay Makkal Iyakkam, reportedly numbered around 85,000 across Tamil Nadu even before the party formed. These were not new recruits but loyal supporters of the movie star Vijay; with years of grassroots experience in organizing events and welfare activities. All TVK did was to transform this network into a political infrastructure.In February 2025, the party announced plans to appoint over 70,000 booth-level agents, aligning closely with the roughly 68,000 polling booths in the state. These agents bridged online enthusiasm with offline voter mobilization – ensuring turnout, addressing local concerns, and managing election-day logistics. This “last-mile” structure proved crucial.The IT wing and “voice of commons”TVK’s IT wing, described by Vijay as one of the strongest in India, drove the digital strategy. A dedicated team called “Voice of Commons” focused on short-form content: reels, shorts, and visuals, rather than traditional long speeches or manifestos. This approach targeted younger voters, who consume information primarily through phones.TVK’s IT wing, described by Vijay as one of the strongest in India, drove the digital strategy. A dedicated team called “Voice of Commons” focused on short-form content: reels, shorts, and visuals to target younger voters.The strategy was all about controlled messaging. All content was emotionally resonant, and tightly framed around themes of social justice, secularism, egalitarianism, and welfare. Platforms like Instagram, YouTube, X (formerly Twitter), and WhatsApp amplified fan-generated material alongside official posts. Hashtags, viral challenges, and influencer collaborations extended reach organically, reducing reliance on paid advertising.Vijay himself hailed his party’s IT and social media wing as “the best in India.” He transformed fans into disciplined “virtual warriors,” urging them to maintain dignity and decorum online while flooding platforms with targetted messaging. Instagram, X, YouTube, and WhatsApp became battlegrounds where TVK dominated narratives, especially to the urban youth.Aura farming at its bestThere was nothing scattershot in any posting. Everything was curated with strategic brilliance. It was aura farming at its best. Moody, confident visuals projected Vijay as the calm, unbothered hero above petty politics. This social media campaign also had direct reach that bypassed often-hostile traditional media. The party spoke straight to voters through Vijay’s messages and cadre-driven content. This stealthy digital-only approach gave Vijay total narrative control; while the hybrid model, with digital at the top, boots on the ground below, proved lethal for his opponents.The foundation of his massive win rested on Vijay’s pre-existing fan base. His fan clubs, organized under the Vijay Makkal Iyakkam, reportedly numbered around 85,000 across Tamil Nadu even before the party formed.Early leads in urban strongholds like Perambur symbolized youth and middle-class revolt against the old order. Market reactions were instant: shares of pro-DMK media houses tumbled as TVK’s momentum became undeniable.Social media allowed precise targeting of demographics. Exit polls and reports indicated strong support among first-time voters (around 68%) and the 20-29 age group (59%). These voters, less tied to traditional caste or family loyalties, responded to digital storytelling that highlighted dignity in welfare, women’s empowerment, and clean governance – issues that Gen Z respond to and aspire their leaders to achieve as electoral goals.Rivals noticed this impact. DMK reportedly formed a specific team to counter TVK’s online presence, while TVK supporters shared images of sparsely attended rival events, creating visual contrasts that spread quickly. When an opponent dedicates resources solely to neutralizing your digital efforts, it signals that you have successfully shaped the narrative.Key campaign moments and messagingTVK’s first major state conference in Vikravandi, in October 2024, drew a massive crowd, reported in the hundreds of thousands. There, Vijay outlined the party’s ideology—drawing from Ambedkar, Periyar, and Kamaraj—focussing on secular social justice, democracy, and state autonomy. The event itself became content gold: videos, photos, and highlights circulated widely, reinforcing the message of a fresh, people-centered alternative.The manifesto stood out for its women-centric focus. TVK fielded 24 women candidates and promised measures like Rs 2,500 monthly assistance for women heads of households, free LPG cylinders, and gold for brides from poor families. These pledges framed welfare not just as handouts but as tools for dignity and empowerment; resonating in digital discussions among younger and female voters. The party contested all 234 seats independently, without major alliances, underscoring its independent brand.Social media sustained momentum between events. Short reels humanized the campaign. One example Vijay praised involved a child urging parents to vote for TVK. Such relatable content kept engagement high without overexposure. The decentralized nature of the digital army allowed rapid response and broad coverage, though it occasionally led to challenges like reports of fake accounts or impersonations.A global phenomenon, Tamil flavourVijay’s success mirrors a worldwide template of celebrity-to-politics “field migration.” In Nepal, rapper-engineer Balendra “Balen” Shah leveraged direct Facebook communication and a rebel image to become Prime Minister in 2026, sidelining traditional parties through viral, unfiltered outreach. In New York, Zohran Mamdani used his rapper-activist roots and influencer collaborations for authentic content that mobilized young and diverse voters, pairing social-first virality with massive door-knocking (grassroots field operation where over 100,000 volunteers went door-to-door, knocking on 3.1 million doors across the five boroughs in New York).What unites all three of these celebrity-turned-politicians is French sociologist Pierre Bourdieu’s concept of celebrity capital, which simply out, is media visibility turned into political legitimacy. Vijay converted three decades of cinematic charisma (the mass hero fighting injustice) into symbolic power. Social media made this conversion lightning-fast and scalable. Algorithms rewarded emotional connection: fans didn’t just vote; they felt they were part of a movement.Results and broader implicationsOn May 4, 2026, TVK secured 108 seats, with DMK at around 59-73 and AIADMK at 47-53 depending on final tallies – enough to make TVK the single largest party in a hung assembly scenario and a stunning debut for a two-year-old outfit. This success highlights how social media can redesign political campaigns in a diverse, youth-heavy state like Tamil Nadu. Traditional parties relied on established networks and high-decibel campaigns. TVK combined a ready-made loyal base, disciplined messaging, booth-level organization, and algorithm-friendly content to mobilize new and existing voters efficiently.The digital strategy created scarcity and authenticity: limited official communication made each release more impactful, while fan-driven content provided volume and relatability. It turned passive fans into active “virtual warriors” who defended the narrative and drove turnout.Challenges remain though…A tragic stampede at a 2025 rally and isolated incidents of aggressive online behaviour showed the difficulties of managing a large, enthusiastic, and somewhat decentralized force. Governance will require different skills. Greater transparency, regular accountability, and engagement beyond curated appearances. The communication discipline that aided the campaign must evolve for effective administration going forward.For now, Vijay’s 2026 victory demonstrates a modern template: use social media not for constant chatter but for strategic, controlled storytelling backed by ground infrastructure. In an era of information overload, deliberate silence paired with targeted digital amplification can prove more powerful than traditional noise. TVK’s campaign showed that a well-designed digital operation, rooted in genuine loyalty and focused execution, can reshape political outcomes—even against entrenched opponents.The new digi-political realityAs Tamil Nadu wakes to a triangular (or multi-polar) future, Vijay stands tall. Not merely as a film star turned leader, but as proof that in 2026, the path to power runs through timelines, reels, and relentless digital engagement. The whistle that once echoed in theaters—in 2024, in Vijay’s hit film The Greatest of All Time (GOAT)—now signals a deeper revolution: attention is capital, platforms are battlefields, and the most effective politicians are those who master the feed.Thalapathy has won the opening battle. The real test of governing in an era where every decision trends instantly, begins now. One thing is certain: social media didn’t just play a part in his win. It was the megaphone, the organizer, and the kingmaker.About the AuthorHaimanti MukherjeeWhile not jumping with joy seeing every dog that comes her way (to the bewilderment of the dog owner and the dog), Haimanti fantasizes about fantasy books or classics to read and re-read. That could be the gist of it all, except for the aroma of biryani the beckons; or that story idea that’s stuck in the head and refuses to go till it’s penned down.Read MoreEnd of ArticleFollow Us On Social MediaVideos“Democracy Being Mocked”: Bhagwant Mann Meets President Over Defection of 7 AAP Rajya Sabha MPsNCERT Clears Revised Class 8 Textbook After Judiciary Chapter Row And Public ApologyPM Modi call Fujairah Attack ‘Unacceptable’, Three Indians Injured In UAEPunjab Showdown: AAP MLAs Head to President Over Rajya Sabha RowIndia Rejects Nepal’s Objection To Kailash Mansarovar Yatra Route Via Lipulekh PassNepal Objects To India-China Plan To Conduct Kailash Mansarovar Yatra Via LipulekhIndia-Linked LPG Tanker MT Sarv Shakti Heads To Visakhapatnam After Crossing HormuzPassenger Opens Emergency Exit Door On Air Arabia Flight While Taxiing At Chennai Airport, ArrestedAhead Of Counting, Gunmen Open Fire At BJP Leader’s House In Bengal’s Noapara‘I Am Also A Victim’: Vinesh Phogat Identifies As Complainant In Brij Bhushan Sexual Harassment Case123PhotostoriesTop 8 trending art styles to decorate your apartment in 20265 popular and adorable cat breeds for pet parentsWhat happens when you store salt in a steel container: 4 right ways to store salt amidst humid monthsThe ‘Big Four’ snakes of India and where travellers can spot them in the wildAfter BJP’s Bengal sweep, all eyes on CM face: Who will take charge?From fight with Rupali Ganguly to shocking casting couch experience: Anupamaa’s Madalsa Sharma gets candid5 most common places where snakes can hide in homes in the US (You might miss some out, right in front of your eyes)Met Gala debuts: From Sunday Rose to Lila Moss, the most iconic celeb kids debut over the yearsWhich are the most common surnames around the world? Things travellers should know10 early signs your child may be exceptionally bright123Hot PicksBarrackpore election resultTiruchirappalli election resultMettupalayam election resultsEttumanoor election resultPerambur election resultBagnan election resultKazhakkoottam election resultTop TrendingIran warRahul GandhiBadruddin AjmalIPL Playoff Qualification ScenariosIPL 2026 Points TableMI IPL Playoff Qualification ScenariosPM ModiNEET 2026: Exam-day guideSRMJEEE 2026 Phase 1 ResultTVK Chief Vijay

Vamsikrishna09 mins mins

Social Media didn’t just play a part in Vijay’s (TVK) win. It was the megaphone, the organizer, and the kingmaker. (AI generated) In a stunning display of digital dominance, Joseph Vijay has scripted a new chapter in Indian politics. As vote counting unfolded on May 4, 2026, his Tamilaga Vettri Kazhagam (TVK) surged as the…

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How India-New Zealand FTA creates new global pathways for Indian talent

How India-New Zealand FTA creates new global pathways for Indian talent

Vamsikrishna03 mins mins

For India, these measures directly support long-term human capital development. (AI image) By Amarpal S. ChadhaIndia has consistently expanded its global trade partnerships with the objective of strengthening economic growth, generating employment, and enhancing its position in the global economy. Over the past few years, the country has signed nine Free Trade Agreements (FTAs) spanning…

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Ram Gopal Varma shares RARE OLD photo wishing Thalapathy Vijay; Young Vijay with late CM Karunanidhi sparks debate

Ram Gopal Varma shares RARE OLD photo wishing Thalapathy Vijay; Young Vijay with late CM Karunanidhi sparks debate

Vamsikrishna03 mins mins

Filmmaker Ram Gopal Varma has now become one of the latest celebrities to react to Vijay’s massive election success. Known for his bold and unusual social media posts, RGV shared a special message along with an old photograph that quickly went viral online. His post created huge discussions among cinema fans and social media users…

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5 simple and mindful steps for office goers to grow jade plants that attract prosperity and positivity

5 simple and mindful steps for office goers to grow jade plants that attract prosperity and positivity

Vamsikrishna01 mins mins

Jade plants are those fresh green succulents that brighten any windowsill. In many cultures they are also believed to bring prosperity, fortune and positive energy, and are often called money bringing plants. They’re tough as nails, living for decades with minimal fuss, and are just perfect for people with busy lives who want some greenery…

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Tamil Nadu CM swearing-in: Short of majority by just 10 seats TVK chief Vijay to take oath on May 7 – but how will it form government?

Tamil Nadu CM swearing-in: Short of majority by just 10 seats TVK chief Vijay to take oath on May 7 – but how will it form government?

Vamsikrishna02 mins mins

NEW DELHI: TVK chief Vijay is set to take oath on May 7 as the chief minister of Tamil Nadu after securing victory in the state assembly elections with 108 seats, ANI reported citing sources on Tuesday. The swearing-in ceremony is likely to take place at the Jawaharlal Nehru Indoor Stadium in Chennai.Vijay’s party emerged…

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‘Won’t be tolerated’: Starmer warns Iran as UK probes foreign influence amid rising antisemitic attacks

‘Won’t be tolerated’: Starmer warns Iran as UK probes foreign influence amid rising antisemitic attacks

Vamsikrishna03 mins mins

Prime Minister Keir Starmer has issued a stern warning that any attempts by Iran to “incite antisemitism or destabilise British society” will not be tolerated, as the UK government investigates possible foreign involvement in a series of recent hate-linked attacks.Speaking at a high-level summit in Downing Street with leaders from politics, policing, education, business, and…

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NEW DELHI: TMC supremo Mamata Banerjee on Tuesday accused the Election Commission of colluding with the BJP in the West Bengal assembly elections which gave a sweeping mandate in favour of the saffron party. She said that she would set up 10-member fact-finding committee to visit areas hit by post-poll violence in the state.The BJP won 207 seats, bringing an end to the TMC’s 15-year rule and decisively altering the state’s political and ideological landscape. Watch Mamata Banerjee Calls Herself A ‘Free Bird’, Alleges Manhandling During Counting In Bengal“We fought against the entire machinery, with the Prime Minister and the Home Minister also involved, there was direct interference. They deleted 90 lakh names from the voter list. When we approached the court, 32 lakh names were restored. But do you know that another seven lakh names, which were submitted together, were also included later, and nobody is aware of that? This shows how such dirty, nasty, and mischievous games were played,” she said.She accused the central forces of “behaving like goons” and accused them of physically assaulting her during the vote counting process on May 4.”After first round of counting, they started saying that BJP is getting 195-200. You didn’t wait for the final result. You didn’t even wait for 5-6 rounds. After that campaign with the press media, BJP went inside the polling station and they started beating the people, counting agents. When I came to know that all counting agents are withdrawn, I was leading by about 30,000 and about 5 rounds were left. We should have got more than 32,000,” she added.”Then the BJP candidate went inside along with 200 CRPF personnel and 200 outside goons, then they beat up our people. Even women were not spared and they snatched away all forms. When I came to know, I went there. They stopped my car but I took another route. When I entered, CRPF told me that I was not allowed to go. I said that I am a candidate…Then I complained to the RO that counting should be stopped immediately until normalcy is restored. I saw the DEO. I know that he gave a message to someone 15 days ago that ‘counting mein khel hoga’…I went inside for a few minutes. They kicked me in my belly, backside and manhandled and assaulted me. That time CCTV was off,” she said.She further said that she would now work towards strengthening INDIA bloc, adding that opposition leaders like”Sonia ji, Rahul Gandhi, Arvind Kejriwal, Uddhav Thackeray, Akhilesh Yadav, Tejashwi Yadav, Hemant Soren rang me up. All the allies of INDIA alliance told me that they are totally and absolutely with me. I think our solidarity will be united and strong for the next days,” she said.”My target is very clear. I will strengthen the INDIA team, just like a small person. I don’t have any chair now, so I am a commoner. So, you cannot tell me that I am using your chair. I am now a free bird. I gave my entire life in service to the people, even in these 15 years I have not withdrawn one paisa of pension. I am not taking one paisa of salary also. But now, I am a free bird. So, I have to do some work, that I will manage to do,” she added.BJP won 207 seats in the 294-member West Bengal Assembly, further strengthening its historic mandate after clinching the Rajarhat–New Town constituency through a recount on Tuesday. The revised tally added a final dramatic turn to an already landmark election verdict.The result followed Monday’s sweeping mandate in which the BJP crossed the two-thirds majority mark, ending the Trinamool Congress’s 15-year rule and paving the way for the party’s first government in the state.The verdict also carried strong symbolic significance, with Chief Minister Mamata Banerjee losing the high-profile Bhabanipur seat to BJP leader Suvendu Adhikari.With its tally now firmly above the majority mark of 148, the BJP has further consolidated its dominant position in the Assembly, underlining the scale of its electoral triump.Follow the latest election results 2026, live updates, winner lists, constituency-wise results, party-wise trends and full coverage for Tamil Nadu election results, West Bengal election results, Kerala election results, Assam election results and Puducherry election results results on Times of India.About the AuthorTOI News DeskThe TOI News Desk comprises a dedicated and tireless team of journalists who operate around the clock to deliver the most current and comprehensive news and updates to the readers of The Times of India worldwide. With an unwavering commitment to excellence in journalism, our team is at the forefront of gathering, verifying, and presenting breaking news, in-depth analysis, and insightful reports on a wide range of topics. The TOI News Desk is your trusted source for staying informed and connected to the ever-evolving global landscape, ensuring that our readers are equipped with the latest developments that matter most.”Read MoreEnd of ArticleFollow Us On Social MediaVideosIndia Seeks To Lease Three Ultra Heavy Lift Helicopters To Boost CapabilityAIMIM Chief Owaisi Says Muslim Votes Wasted on Secular Parties, Calls for ShiftKejriwal Alleges BJP “Robbed” Punjab of Rajya Sabha Seats, Vows Political Revenge“Democracy Being Mocked”: Bhagwant Mann Meets President Over Defection of 7 AAP Rajya Sabha MPsNCERT Clears Revised Class 8 Textbook After Judiciary Chapter Row And Public ApologyPM Modi call Fujairah Attack ‘Unacceptable’, Three Indians Injured In UAEPunjab Showdown: AAP MLAs Head to President Over Rajya Sabha RowIndia Rejects Nepal’s Objection To Kailash Mansarovar Yatra Route Via Lipulekh PassNepal Objects To India-China Plan To Conduct Kailash Mansarovar Yatra Via LipulekhIndia-Linked LPG Tanker MT Sarv Shakti Heads To Visakhapatnam After Crossing Hormuz123Photostories5 Met Gala 2026 looks that turned famous paintings into iconic fashion moments5 simple and mindful steps for office goers to grow jade plants that attract prosperity and positivityWhat really happens when you drink Beetroot juice every day for a weekBEST quotes by Farah Khan that show her unfiltered HONESTY and BOLD take on BollywoodTop 8 trending art styles to decorate your apartment in 20265 popular and adorable cat breeds for pet parentsWhat happens when you store salt in a steel container: 4 right ways to store salt amidst humid monthsThe ‘Big Four’ snakes of India and where travellers can spot them in the wildAfter BJP’s Bengal sweep, all eyes on CM face: Who will take charge?From fight with Rupali Ganguly to shocking casting couch experience: Anupamaa’s Madalsa Sharma gets candid123Hot PicksBarrackpore election resultTiruchirappalli election resultMettupalayam election resultsEttumanoor election resultPerambur election resultBagnan election resultKazhakkoottam election resultTop TrendingIran warRahul GandhiBadruddin AjmalIPL Playoff Qualification ScenariosIPL 2026 Points TableMI IPL Playoff Qualification ScenariosPM ModiNEET 2026: Exam-day guideSRMJEEE 2026 Phase 1 ResultTVK Chief Vijay

NEW DELHI: TMC supremo Mamata Banerjee on Tuesday accused the Election Commission of colluding with the BJP in the West Bengal assembly elections which gave a sweeping mandate in favour of the saffron party. She said that she would set up 10-member fact-finding committee to visit areas hit by post-poll violence in the state.The BJP won 207 seats, bringing an end to the TMC’s 15-year rule and decisively altering the state’s political and ideological landscape. Watch Mamata Banerjee Calls Herself A ‘Free Bird’, Alleges Manhandling During Counting In Bengal“We fought against the entire machinery, with the Prime Minister and the Home Minister also involved, there was direct interference. They deleted 90 lakh names from the voter list. When we approached the court, 32 lakh names were restored. But do you know that another seven lakh names, which were submitted together, were also included later, and nobody is aware of that? This shows how such dirty, nasty, and mischievous games were played,” she said.She accused the central forces of “behaving like goons” and accused them of physically assaulting her during the vote counting process on May 4.”After first round of counting, they started saying that BJP is getting 195-200. You didn’t wait for the final result. You didn’t even wait for 5-6 rounds. After that campaign with the press media, BJP went inside the polling station and they started beating the people, counting agents. When I came to know that all counting agents are withdrawn, I was leading by about 30,000 and about 5 rounds were left. We should have got more than 32,000,” she added.”Then the BJP candidate went inside along with 200 CRPF personnel and 200 outside goons, then they beat up our people. Even women were not spared and they snatched away all forms. When I came to know, I went there. They stopped my car but I took another route. When I entered, CRPF told me that I was not allowed to go. I said that I am a candidate…Then I complained to the RO that counting should be stopped immediately until normalcy is restored. I saw the DEO. I know that he gave a message to someone 15 days ago that ‘counting mein khel hoga’…I went inside for a few minutes. They kicked me in my belly, backside and manhandled and assaulted me. That time CCTV was off,” she said.She further said that she would now work towards strengthening INDIA bloc, adding that opposition leaders like”Sonia ji, Rahul Gandhi, Arvind Kejriwal, Uddhav Thackeray, Akhilesh Yadav, Tejashwi Yadav, Hemant Soren rang me up. All the allies of INDIA alliance told me that they are totally and absolutely with me. I think our solidarity will be united and strong for the next days,” she said.”My target is very clear. I will strengthen the INDIA team, just like a small person. I don’t have any chair now, so I am a commoner. So, you cannot tell me that I am using your chair. I am now a free bird. I gave my entire life in service to the people, even in these 15 years I have not withdrawn one paisa of pension. I am not taking one paisa of salary also. But now, I am a free bird. So, I have to do some work, that I will manage to do,” she added.BJP won 207 seats in the 294-member West Bengal Assembly, further strengthening its historic mandate after clinching the Rajarhat–New Town constituency through a recount on Tuesday. The revised tally added a final dramatic turn to an already landmark election verdict.The result followed Monday’s sweeping mandate in which the BJP crossed the two-thirds majority mark, ending the Trinamool Congress’s 15-year rule and paving the way for the party’s first government in the state.The verdict also carried strong symbolic significance, with Chief Minister Mamata Banerjee losing the high-profile Bhabanipur seat to BJP leader Suvendu Adhikari.With its tally now firmly above the majority mark of 148, the BJP has further consolidated its dominant position in the Assembly, underlining the scale of its electoral triump.Follow the latest election results 2026, live updates, winner lists, constituency-wise results, party-wise trends and full coverage for Tamil Nadu election results, West Bengal election results, Kerala election results, Assam election results and Puducherry election results results on Times of India.About the AuthorTOI News DeskThe TOI News Desk comprises a dedicated and tireless team of journalists who operate around the clock to deliver the most current and comprehensive news and updates to the readers of The Times of India worldwide. With an unwavering commitment to excellence in journalism, our team is at the forefront of gathering, verifying, and presenting breaking news, in-depth analysis, and insightful reports on a wide range of topics. The TOI News Desk is your trusted source for staying informed and connected to the ever-evolving global landscape, ensuring that our readers are equipped with the latest developments that matter most.”Read MoreEnd of ArticleFollow Us On Social MediaVideosIndia Seeks To Lease Three Ultra Heavy Lift Helicopters To Boost CapabilityAIMIM Chief Owaisi Says Muslim Votes Wasted on Secular Parties, Calls for ShiftKejriwal Alleges BJP “Robbed” Punjab of Rajya Sabha Seats, Vows Political Revenge“Democracy Being Mocked”: Bhagwant Mann Meets President Over Defection of 7 AAP Rajya Sabha MPsNCERT Clears Revised Class 8 Textbook After Judiciary Chapter Row And Public ApologyPM Modi call Fujairah Attack ‘Unacceptable’, Three Indians Injured In UAEPunjab Showdown: AAP MLAs Head to President Over Rajya Sabha RowIndia Rejects Nepal’s Objection To Kailash Mansarovar Yatra Route Via Lipulekh PassNepal Objects To India-China Plan To Conduct Kailash Mansarovar Yatra Via LipulekhIndia-Linked LPG Tanker MT Sarv Shakti Heads To Visakhapatnam After Crossing Hormuz123Photostories5 Met Gala 2026 looks that turned famous paintings into iconic fashion moments5 simple and mindful steps for office goers to grow jade plants that attract prosperity and positivityWhat really happens when you drink Beetroot juice every day for a weekBEST quotes by Farah Khan that show her unfiltered HONESTY and BOLD take on BollywoodTop 8 trending art styles to decorate your apartment in 20265 popular and adorable cat breeds for pet parentsWhat happens when you store salt in a steel container: 4 right ways to store salt amidst humid monthsThe ‘Big Four’ snakes of India and where travellers can spot them in the wildAfter BJP’s Bengal sweep, all eyes on CM face: Who will take charge?From fight with Rupali Ganguly to shocking casting couch experience: Anupamaa’s Madalsa Sharma gets candid123Hot PicksBarrackpore election resultTiruchirappalli election resultMettupalayam election resultsEttumanoor election resultPerambur election resultBagnan election resultKazhakkoottam election resultTop TrendingIran warRahul GandhiBadruddin AjmalIPL Playoff Qualification ScenariosIPL 2026 Points TableMI IPL Playoff Qualification ScenariosPM ModiNEET 2026: Exam-day guideSRMJEEE 2026 Phase 1 ResultTVK Chief Vijay

Vamsikrishna04 mins mins

NEW DELHI: TMC supremo Mamata Banerjee on Tuesday accused the Election Commission of colluding with the BJP in the West Bengal assembly elections which gave a sweeping mandate in favour of the saffron party. She said that she would set up 10-member fact-finding committee to visit areas hit by post-poll violence in the state.The BJP…

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Vaibhav Sooryavanshi’s T20 success not enough for ‘respect’: Sanjay Manjrekar sets challenge for RR batter

Vaibhav Sooryavanshi’s T20 success not enough for ‘respect’: Sanjay Manjrekar sets challenge for RR batter

Vamsikrishna02 mins mins

Vaibhav Sooryavanshi, Sanjay Manjrekar Former India batter Sanjay Manjrekar said Vaibhav Sooryavanshi is ready for international cricket, but only in the T20 format for now. He referred to the youngster’s IPL 2026 performances, where he scored runs against top bowlers, including Jasprit Bumrah, but also said there are areas he needs to work on.Sooryavanshi, who…

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Govt lists 40 sub-sectors for faster FDI clearance from border nations-check details

Govt lists 40 sub-sectors for faster FDI clearance from border nations-check details

Vamsikrishna02 mins mins

The government has identified 40 sub-sectors, including rare earth magnets and printed circuit boards, for expedited clearance of foreign direct investment (FDI) proposals from countries sharing land borders with India, PTI reported.Under the revised framework, proposals from countries such as China, Pakistan, Bangladesh, Nepal, Bhutan, Myanmar and Afghanistan in these sectors will be processed within…

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