MUMBAI: Parle Products retained its position as India’s Most Chosen In-Home FMCG brand for the 14th consecutive year, while Britannia once again topped the Out-of-Home rankings, showed the annual Brand Footprint India report published by Worldpanel by Numerator on Thursday.The study tracks Consumer Reach Points (CRP), a measure combining how many consumers buy a brand and how often they do so over a calendar year.Highly penetrated brands mostly grew their CRPs, but only 56% of small brands managed to do the same- a sign that scale is becoming harder to convert into reach.Join conversationView All Comments →Share your thoughts in the commentsInsightfulAgreeDisagreeSkepticalConcerningPromisingWorth ReadingBig DevelopmentPost CommentBe respectful · TOI community guidelinesRin returned to the top 25 after a two-year gap, growing CRPs by 11% to 1,268 million, driven by product modernisation and a sharpened focus on liquids.Campa posted one of the steepest jumps in penetration this year (2.7%), continuing its rapid expansion. “Dairy brands, for instance, aren’t especially high on penetration, but rising purchase frequency alone pushed their CRPs up. Large and mid-sized brands saw strong CRP growth, but only about half of smaller brands managed to grow theirs at all- a sign that turning visibility into repeat, reliable choice is getting harder,” said , K. Ramakrishnan, Managing Director- South Asia, Worldpanel by Numerator.Get the latest India News and Live updates. Download the TOI app.End of ArticleFollow Us On Social MediaPhotostories’Vishwanath And Sons’: Five reasons to watch Suriya and Mamitha Baiju starrer helmed by Venky Atluri on big screens10 baby names inspired by the “first light of dawn”Why defrosting your fridge is important and 3 smart ways to do itWhy do train tracks have small stones around them? Here’s what they actually doYour balcony can be more than a laundry zone: 8 clever makeover ideas to turn a small Indian apartment balcony into a space you will actually useHarry Potter fans forced a power cable between UK and Ireland to be relocated as it would desecrate the ‘grave’ of DobbyAlia Bhatt’s hairstylist Amit Thakur reveals the truth about hair spas!Kangana Ranaut turns heads on her first Teej in a Kanjeevaram lime green saree, proving traditional never means boringWhy do onions make you cry? 3 tricks that actually workStudent Lillie Vehling rescued 3 girls drowning in Lake Washington during Blue Angels weekend123Hot PicksKaroline LeavittNCERTTrump SocialJharkhand protestN ChandrasekaranNEET PG 2026 city slipIran warKarnataka bandhUP NEET UG counsellingTop TrendingChhattisgarh NH-30 AccidentKarnataka Closed TodayMallikarjun KhargeBengaluru Mother AccidentGermany Haryana Youth MurderGujarat SuicideSouth Delhi MurderAbhijeet DipkeWeather TomorrowShakeel Noorani

MUMBAI: Parle Products retained its position as India’s Most Chosen In-Home FMCG brand for the 14th consecutive year, while Britannia once again topped the Out-of-Home rankings, showed the annual Brand Footprint India report published by Worldpanel by Numerator on Thursday.The study tracks Consumer Reach Points (CRP), a measure combining how many consumers buy a brand and how often they do so over a calendar year.Highly penetrated brands mostly grew their CRPs, but only 56% of small brands managed to do the same- a sign that scale is becoming harder to convert into reach.Join conversationView All Comments →Share your thoughts in the commentsInsightfulAgreeDisagreeSkepticalConcerningPromisingWorth ReadingBig DevelopmentPost CommentBe respectful · TOI community guidelinesRin returned to the top 25 after a two-year gap, growing CRPs by 11% to 1,268 million, driven by product modernisation and a sharpened focus on liquids.Campa posted one of the steepest jumps in penetration this year (2.7%), continuing its rapid expansion. “Dairy brands, for instance, aren’t especially high on penetration, but rising purchase frequency alone pushed their CRPs up. Large and mid-sized brands saw strong CRP growth, but only about half of smaller brands managed to grow theirs at all- a sign that turning visibility into repeat, reliable choice is getting harder,” said , K. Ramakrishnan, Managing Director- South Asia, Worldpanel by Numerator.Get the latest India News and Live updates. Download the TOI app.End of ArticleFollow Us On Social MediaPhotostories’Vishwanath And Sons’: Five reasons to watch Suriya and Mamitha Baiju starrer helmed by Venky Atluri on big screens10 baby names inspired by the “first light of dawn”Why defrosting your fridge is important and 3 smart ways to do itWhy do train tracks have small stones around them? Here’s what they actually doYour balcony can be more than a laundry zone: 8 clever makeover ideas to turn a small Indian apartment balcony into a space you will actually useHarry Potter fans forced a power cable between UK and Ireland to be relocated as it would desecrate the ‘grave’ of DobbyAlia Bhatt’s hairstylist Amit Thakur reveals the truth about hair spas!Kangana Ranaut turns heads on her first Teej in a Kanjeevaram lime green saree, proving traditional never means boringWhy do onions make you cry? 3 tricks that actually workStudent Lillie Vehling rescued 3 girls drowning in Lake Washington during Blue Angels weekend123Hot PicksKaroline LeavittNCERTTrump SocialJharkhand protestN ChandrasekaranNEET PG 2026 city slipIran warKarnataka bandhUP NEET UG counsellingTop TrendingChhattisgarh NH-30 AccidentKarnataka Closed TodayMallikarjun KhargeBengaluru Mother AccidentGermany Haryana Youth MurderGujarat SuicideSouth Delhi MurderAbhijeet DipkeWeather TomorrowShakeel Noorani


Parle retains India's most chosen in-home FMCG crown for 14th consecutive year

MUMBAI: Parle Products retained its position as India’s Most Chosen In-Home FMCG brand for the 14th consecutive year, while Britannia once again topped the Out-of-Home rankings, showed the annual Brand Footprint India report published by Worldpanel by Numerator on Thursday.The study tracks Consumer Reach Points (CRP), a measure combining how many consumers buy a brand and how often they do so over a calendar year.Highly penetrated brands mostly grew their CRPs, but only 56% of small brands managed to do the same- a sign that scale is becoming harder to convert into reach.

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