The Centre has enacted or strengthened rules including IT Rules to curb AI‑generated deepfakes The government has tightened rules for social media platforms to tackle AI-generated deepfakes and other synthetically generated content, including fake audio, video and text.Under amendments to the IT Rules made in February, platforms must clearly label permissible AI-generated content and ensure it carries traceable metadata so users can identify “synthetically generated material”.The amended rules require platforms to take measures against unlawful AI-generated content, including deepfakes, child sexual abuse material, non-consensual intimate images and AI-based impersonation. Platforms must also inform users about the “legal consequences” of creating or sharing unlawful AI-generated content.The government has cut the deadline for platforms to remove unlawful content from 36 hours to 3 hours which shall start after receiving a valid notice from the government or a court. The rules also require intermediaries to deploy “reasonable and appropriate technical measures” to prevent users from creating or disseminating unlawful synthetic content.Significant social media intermediaries must use automated tools or other technical measures to proactively detect certain unlawful content, including material depicting rape or child sexual abuse. They must also make “reasonable efforts” to identify content that is identical to material previously removed.Join conversationView All Comments →Share your thoughts in the commentsInsightfulAgreeDisagreeSkepticalConcerningPromisingWorth ReadingBig DevelopmentPost CommentBe respectful · TOI community guidelinesThe government has also tightened grievance redressal timelines. Complaints involving sensitive issues such as nudity and impersonation must be addressed within 2 hours, compared with the earlier 24-hour timeline.Failure to comply with the IT Rules can result in platforms losing their safe-harbour protection under Section 79 of the IT Act, which protects intermediaries from liability for third-party content subject to certain conditions.The government said the measures are part of its efforts to ensure an “open, safe, trusted and accountable cyberspace” while promoting the “responsible development, deployment and adoption of AI” in India.Get the latest India News and Live updates. Download the TOI app.About the AuthorTrisha MahajanTrisha Mahajan is a journalist with The Times of India digital, with keen interest in covering business and corporate affairs. She also reports on key national and world developments and global news trends. A keen reader with a strong interest in storytelling that adds context, clarity, and depth to complex issues.Read MoreEnd of ArticleFollow Us On Social MediaVideosAtiq Ahmed’s Youngest Son Abaan Dies In Jhansi Road Accident, Conflicting Accounts Emerge Over Crash‘Youth Wants CJP To Become Political Party’: Dipke, Saurav Das Announce ‘Kya Bolti Public’ CampaignBombay HC Convicts Tehelka Founder Tarun Tejpal In 2013 Sexual Assault Case; Reverses 2021 AcquittalThe Bankipur Effect: How One Bypoll Has Put BJP’s Upper-Caste Strategy Under The SpotlightSupreme Court Frees Man After 22 Years In Jail, Overturns Wrong ConvictionJPSC-JSSC Protesters Hold Tiranga March In Ranchi Ahead Of Aug 10 Assembly Gherao Over Leak RowKanpur-Lucknow Expressway Toll Suspended After Road Slippage, NHAI Acts Against Contractor’It’s My Moral Call To Be Here’: Author Nilotpal Mrinal Joins Ranchi Student ProtestMeta CEO Mark Zuckerberg Apologises Over PM Modi Video Row, Admits Paid Content BoostingJharkhand Students Display Mark Sheets, Allege Irregularities In JPSC-JSSC Evaluation123Photostories10 trendy three-letter baby names with beautiful meaningsYour 50s could decide how many years you live without dementia: Study says controlling 3 midlife health risks may add up to 12.6 healthy brain yearsJacqueline Fernandez proves charcoal is the new black in a show-stopping Manish Malhotra ensembleNo parenting book can prepare you for this: 7 powerful lessons every parent only learns through experienceNot everything you were taught was meant to set you free: 8 beliefs every woman needs to unlearn to finally live life on her own terms5 simple ways to reheat pizza so it tastes fresh again: Which method works best and why5 subtle signs the universe is preparing you for a new beginningInside Nagma Mirajkar’s dreamy Mumbai home: A massive living room, a balcony with stunning views and more10 money habits you should learn in your 20s to build long-term wealth15000-year-old bones and teeth reveal what humans ate before agriculture123Hot PicksSaurav DasDelhi rainAbhijeet DipkeRRB ALP CBT 2 answer keyTN Agriculture BudgetTASMAC OnlineAnkur WarikooUPI transactionsGold rate todayTop TrendingAkhilesh YadavNagpur Rape CaseAbhijeet DipkeTasmac Liquor Online PurchaseJPSC ProtestNagpur Rape CaseDelhi Wife MurderAkhilesh YadavTamil Nadu BudgetPraveen Nettaru Murder Case
The government has tightened rules for social media platforms to tackle AI-generated deepfakes and other synthetically generated content, including fake audio, video and text.Under amendments to the IT Rules made in February, platforms must clearly label permissible AI-generated content and ensure it carries traceable metadata so users can identify “synthetically generated material”.The amended rules require platforms to take measures against unlawful AI-generated content, including deepfakes, child sexual abuse material, non-consensual intimate images and AI-based impersonation. Platforms must also inform users about the “legal consequences” of creating or sharing unlawful AI-generated content.The government has cut the deadline for platforms to remove unlawful content from 36 hours to 3 hours which shall start after receiving a valid notice from the government or a court. The rules also require intermediaries to deploy “reasonable and appropriate technical measures” to prevent users from creating or disseminating unlawful synthetic content.Significant social media intermediaries must use automated tools or other technical measures to proactively detect certain unlawful content, including material depicting rape or child sexual abuse. They must also make “reasonable efforts” to identify content that is identical to material previously removed.
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The government has also tightened grievance redressal timelines. Complaints involving sensitive issues such as nudity and impersonation must be addressed within 2 hours, compared with the earlier 24-hour timeline.Failure to comply with the IT Rules can result in platforms losing their safe-harbour protection under Section 79 of the IT Act, which protects intermediaries from liability for third-party content subject to certain conditions.The government said the measures are part of its efforts to ensure an “open, safe, trusted and accountable cyberspace” while promoting the “responsible development, deployment and adoption of AI” in India.
