FSSAI has prohibited adding rum or whisky flavour to spirits. NEW DELHI: The Food Safety and Standards Authority of India (FSSAI) has said alcoholic beverage manufacturers cannot add “rum flavour” to rum or “whisky flavour” to whisky and market them as standard products, saying the practice misrepresents the true nature of the beverage and misleads consumers.The regulator said the issue is not the use of permitted flavouring substances, but addition of the flavour of the standardised alcoholic beverage itself, which serves no legitimate purpose. It said the characteristic taste and aroma of products such as rum and whisky should develop naturally through the base ingredients, fermentation, distillation and maturation. However, inspections found that some manufacturers were producing beverages largely from neutral alcohol, which has no characteristic flavour, and then adding identical flavouring substances to recreate the taste and aroma of rum or whisky. Such products, FSSAI said, should be labelled as “rum-flavoured spirit” or “whisky-flavoured spirit”, with the front of the pack clearly disclosing their true nature. Laboratory testing of rum and whisky samples from multiple manufacturers found the addition of artificial or nature-identical flavours that masked the products’ natural characteristics, rendering them sub-standard under existing regulations, FSSAI said.Join conversationView All Comments →Share your thoughts in the commentsInsightfulAgreeDisagreeSkepticalConcerningPromisingWorth ReadingBig DevelopmentPost CommentBe respectful · TOI community guidelinesBased on findings, it prohibited the sale of products manufactured by units of Mohan Rocky Springwater, United Spirits, INBREW Beverages and Associated Alcohol & Breweries. It also inspected Mandexi Distilleries & Breweries in Goa and issued notices to six producers in Maharashtra.FSSAI also objected to the “7 years old blended” claim on an Old Monk XXX Rum variant, saying the product predominantly contained neutral, unmatured spirit, while matured rum spirit accounted for less than 5% of the blend. It said the issue is not representative of the entire industry, noting that many manufacturers continue to produce beverages in compliance with the prescribed standards.Get the latest India News and Live updates. Download the TOI app.About the AuthorAnuja JaiswalAnuja Jaiswal is a Senior Assistant Editor at The Times of India, with an impressive 18-year career in narrative journalism. She specializes in health and heritage reporting, expertly simplifying complex health information to make it engaging and understandable for readers. Her deep dives into heritage topics are well-researched, resulting in captivating narratives that resonate with her audience. Over the years, she has worked in Chandigarh, Chhattisgarh and West UP, gaining diverse on-ground experience that shapes her storytelling.Read MoreEnd of ArticleFollow Us On Social MediaVideosHigh-Level Probe Ordered As Security Forces Launch Massive Valley-Wide Manhunt | WatchSC Clarifies ‘Criminal Antecedents’ Caveat;CJP Demands Immediate Withdrawal Of FIRs Against StudentsAssam Govt Launches Relief Package As Over 1.36 Lakh People Remain Flood Affected | WatchIndian Parl Panel Grills Meta Over PM Modi Video Takedown, Seeks Mark Zuckerberg’s ApologyBankipur Shock, Datia Loss: BJP Suffers Twin Setback, But Why Isn’t It Good News For Opposition?Bengal STF Busts Alleged JeM Module, Probe Points To Pak-Based Handlers And Intelligence Network’30-Year Stronghold Fell In 30 Days’: Prashant Kishor’s 1st Remarks As He Eyes Historic Bankipur Win‘I Was A Moderate Hindu’: Kangana Ranaut Says ‘People Become Leftist After Meeting Islamists’’Will Lay Down Protocol’: Pellet Guns Under Supreme Court Lens After Jantar Mantar ProtestsCandidates Protest, Walk Out Of Exam Centre Over OMR Mismatch Confusion; Exam Board Clarifies123PhotostoriesWhy rice turns mushy: 4 scientific ways to fix itExclusive – From reacting to her bullying allegations against Gaurav Khanna to working with Smriti Irani in Kyunki 2; Shagun Sharma gets candid about KKK 15Why eating dinner after 7 pm may be silently damaging your health: Doctor explains what happens inside your body at nightOTT releases this week (August 3 to August 9): ‘Main Vaapas Aaunga’, ‘Sterling Point’, ‘Operation Safed Sagar’, ‘The Super Mario Galaxy Movie’ and moreWant a happy married life after becoming parents? 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FSSAI has prohibited adding rum or whisky flavour to spirits. NEW DELHI: The Food Safety and Standards Authority of India (FSSAI) has said alcoholic beverage manufacturers cannot add “rum flavour” to rum or “whisky flavour” to whisky and market them as standard products, saying the practice misrepresents the true nature of the beverage and misleads consumers.The regulator said the issue is not the use of permitted flavouring substances, but addition of the flavour of the standardised alcoholic beverage itself, which serves no legitimate purpose. It said the characteristic taste and aroma of products such as rum and whisky should develop naturally through the base ingredients, fermentation, distillation and maturation. However, inspections found that some manufacturers were producing beverages largely from neutral alcohol, which has no characteristic flavour, and then adding identical flavouring substances to recreate the taste and aroma of rum or whisky. Such products, FSSAI said, should be labelled as “rum-flavoured spirit” or “whisky-flavoured spirit”, with the front of the pack clearly disclosing their true nature. Laboratory testing of rum and whisky samples from multiple manufacturers found the addition of artificial or nature-identical flavours that masked the products’ natural characteristics, rendering them sub-standard under existing regulations, FSSAI said.Join conversationView All Comments →Share your thoughts in the commentsInsightfulAgreeDisagreeSkepticalConcerningPromisingWorth ReadingBig DevelopmentPost CommentBe respectful · TOI community guidelinesBased on findings, it prohibited the sale of products manufactured by units of Mohan Rocky Springwater, United Spirits, INBREW Beverages and Associated Alcohol & Breweries. It also inspected Mandexi Distilleries & Breweries in Goa and issued notices to six producers in Maharashtra.FSSAI also objected to the “7 years old blended” claim on an Old Monk XXX Rum variant, saying the product predominantly contained neutral, unmatured spirit, while matured rum spirit accounted for less than 5% of the blend. It said the issue is not representative of the entire industry, noting that many manufacturers continue to produce beverages in compliance with the prescribed standards.Get the latest India News and Live updates. Download the TOI app.About the AuthorAnuja JaiswalAnuja Jaiswal is a Senior Assistant Editor at The Times of India, with an impressive 18-year career in narrative journalism. She specializes in health and heritage reporting, expertly simplifying complex health information to make it engaging and understandable for readers. Her deep dives into heritage topics are well-researched, resulting in captivating narratives that resonate with her audience. Over the years, she has worked in Chandigarh, Chhattisgarh and West UP, gaining diverse on-ground experience that shapes her storytelling.Read MoreEnd of ArticleFollow Us On Social MediaVideosHigh-Level Probe Ordered As Security Forces Launch Massive Valley-Wide Manhunt | WatchSC Clarifies ‘Criminal Antecedents’ Caveat;CJP Demands Immediate Withdrawal Of FIRs Against StudentsAssam Govt Launches Relief Package As Over 1.36 Lakh People Remain Flood Affected | WatchIndian Parl Panel Grills Meta Over PM Modi Video Takedown, Seeks Mark Zuckerberg’s ApologyBankipur Shock, Datia Loss: BJP Suffers Twin Setback, But Why Isn’t It Good News For Opposition?Bengal STF Busts Alleged JeM Module, Probe Points To Pak-Based Handlers And Intelligence Network’30-Year Stronghold Fell In 30 Days’: Prashant Kishor’s 1st Remarks As He Eyes Historic Bankipur Win‘I Was A Moderate Hindu’: Kangana Ranaut Says ‘People Become Leftist After Meeting Islamists’’Will Lay Down Protocol’: Pellet Guns Under Supreme Court Lens After Jantar Mantar ProtestsCandidates Protest, Walk Out Of Exam Centre Over OMR Mismatch Confusion; Exam Board Clarifies123PhotostoriesWhy rice turns mushy: 4 scientific ways to fix itExclusive – From reacting to her bullying allegations against Gaurav Khanna to working with Smriti Irani in Kyunki 2; Shagun Sharma gets candid about KKK 15Why eating dinner after 7 pm may be silently damaging your health: Doctor explains what happens inside your body at nightOTT releases this week (August 3 to August 9): ‘Main Vaapas Aaunga’, ‘Sterling Point’, ‘Operation Safed Sagar’, ‘The Super Mario Galaxy Movie’ and moreWant a happy married life after becoming parents? These 7 simple rules can bring you and your partner closer than ever8 Montessori principles every parent should follow to raise confident and independent childrenMost people skip leg day, but doctors say it could be one of the smartest things you do for your heart, bones, blood sugar, and longevityAncient India’s forgotten fashion: What women wore in the era of Lord Rama8 foods served on Japan’s famous bullet trainsWomen who stay calm even when life falls apart often use these 7 simple phrases, according to psychology123Hot PicksBypoll resultsKevin OwensBankipur bypoll resultJosh AllenRBI FD rulePrashant KishorKarnataka cabinet expansionAssam floodsKanwar Yatra 2026Top TrendingNew Karnataka Cabinet ListJoe BradyBrittany MahomesGhaziabad Psychiatrist SuicideJeM Operative GirlfriendRuchika SharmaHamim Mondal ArrestWomen Wrestlers Sexual Harassment CaseBypoll Election Result 2026Shradha Singh


'Flavouring neutral alcohol isn't right in spirit'
FSSAI has prohibited adding rum or whisky flavour to spirits.

NEW DELHI: The Food Safety and Standards Authority of India (FSSAI) has said alcoholic beverage manufacturers cannot add “rum flavour” to rum or “whisky flavour” to whisky and market them as standard products, saying the practice misrepresents the true nature of the beverage and misleads consumers.The regulator said the issue is not the use of permitted flavouring substances, but addition of the flavour of the standardised alcoholic beverage itself, which serves no legitimate purpose. It said the characteristic taste and aroma of products such as rum and whisky should develop naturally through the base ingredients, fermentation, distillation and maturation. However, inspections found that some manufacturers were producing beverages largely from neutral alcohol, which has no characteristic flavour, and then adding identical flavouring substances to recreate the taste and aroma of rum or whisky. Such products, FSSAI said, should be labelled as “rum-flavoured spirit” or “whisky-flavoured spirit”, with the front of the pack clearly disclosing their true nature. Laboratory testing of rum and whisky samples from multiple manufacturers found the addition of artificial or nature-identical flavours that masked the products’ natural characteristics, rendering them sub-standard under existing regulations, FSSAI said.

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