Prasoon Joshi appointed Chairman of Prasar Bharati. The celebrated lyricist and writer will now lead India’s public broadcasting system, including Doordarshan and All India Radio. NEW DELHI: The Centre on Saturday appointed noted lyricist and communications expert Prasoon Joshi as chairman of Prasar Bharati, filling a key vacancy at the public broadcaster that has been without a full-time head since December.Joshi, who is currently chairperson of the Central Board of Film Certification, brings with him decades of experience across advertising, cinema, literature and public communication. His appointment comes at a time when the national broadcaster is navigating a rapid shift towards digital platforms and evolving audience preferences.Union information and broadcasting minister Ashwini Vaishnaw described Joshi as a “rare creative spirit”, expressing confidence that his leadership would infuse “renewed energy, deeper purpose and a fresh creative voice” into the organisation.The post had been vacant since the resignation of former IAS officer Navneet Kumar Sehgal in December last year.An award-winning lyricist and advertising professional, Joshi has led major global campaigns and previously served as CEO of McCann World Group India and chairman for Asia Pacific. His tenure at the film certification body since 2017 has been marked by what officials described as a “balanced approach” between creative expression and regulatory oversight.Set up under the Prasar Bharati Act, 1990, the autonomous broadcaster oversees All India Radio and Doordarshan, which together form one of the country’s largest media networks with extensive reach across television, radio and digital platforms.Officials said Joshi’s experience in storytelling and mass communication is expected to help reposition public broadcasting in an increasingly competitive and technology-driven media landscape, with a sharper focus on content innovation and audience engagement.About the AuthorManash Pratim GohainManash Pratim Gohain is a seasoned journalist with over two decades at The Times of India, where he has built a rich body of work spanning education policy, politics, and governance. Renowned for his incisive coverage of the National Education Policy (NEP) 2020, accreditation reforms, and skilling initiatives, he has also reported on student politics, urban policy, and social movements. His political reportage—both reflective and news-driven—adds depth to his writing, bridging policy with public impact. Through his 2,500 articles and related outlets, he has emerged as a trusted voice in national discourse, particularly in linking education reform to broader societal change.Read MoreEnd of ArticleFollow Us On Social MediaVideosIndia-Bound LPG Tanker Sarv Shakti On The Move Across Strait Of Hormuz: Why It Matters?Rae Bareli’s MCF Unveils First Vande Bharat Trainset, Boosting India’s Production CapacityDelhi Police Bust Inter-State Auto Theft Racket Spanning 5 States; 10 Arrested,31 Vehicles RecoveredIndia Tests Disaster Information System, Citizens Get ‘Extremely Severe Alert’ On PhonesIndia May Rethink Conventional Missile Strategy As Global Conflicts Redefine Warfare: Defence SecyPune: 4-Year-Old Girl Allegedly Sexually Assaulted and Murdered by 65 Year-Old-Man in Bhor‘No Further Orders Necessary’: SC Bench Rejects TMC Plea On Counting StaffFormer Diplomats React To Bangladesh Summoning Indian Envoy Over Assam CM Himanta’s Remarks‘Stop Poking Nose In India’s Internal Affairs’: JKSA Slams Pakistan Over Jamia Protest RemarksDelhi, Dhaka Move To Resume Full-Scale Visa Services Amid Ties Reset123PhotostoriesYour feet may be revealing health problems you’re missingPink Guava vs white Guava: Which one is healthier and why it matters5 budget international trips under ₹50,000 from India this summer (with flights)Think you’re healthy? Hidden fatty liver disease is rising without symptomsHow to make Dhaba style Butter Chicken at home’The Devil Wears Prada 2′: Sydney Sweeney to Anna Wintour, stars who were cut from the runway dramaMet Gala 2026: From Karan Johar’s debut to Deepika Padukone’s return – rumoured Indian celebs on the guest listDog breeds that have been a part of the British Royal FamilyArchana Puran Singh to buy a new bungalow worth approximately Rs 50 crore in Madh Island; says, ‘Not sure if we can afford it but…’Blake Lively and Justin Baldoni head to court: Here’s all we know about the case ahead of the trial123Hot PicksAssam key constituenciesKerala key constituenciesPuducherry election resultsTamil Nadu constituenciesAjay Pal SharmaBengal Poll RecordHimanta Biswa SarmaTop TrendingUS Germany relationsBank Holiday MayVande Bharat expressLPG cylinder price hikeMumbai missing linkPetrol, Diesel, LPG priceCBSE Class 12th ResultNEET 2026: Exam-day guideBSE AP SSC Class 10th ResultIPL Orange Cap
Prasoon Joshi appointed Chairman of Prasar Bharati. The celebrated lyricist and writer will now lead India’s public broadcasting system, including Doordarshan and All India Radio.
NEW DELHI: The Centre on Saturday appointed noted lyricist and communications expert Prasoon Joshi as chairman of Prasar Bharati, filling a key vacancy at the public broadcaster that has been without a full-time head since December.Joshi, who is currently chairperson of the Central Board of Film Certification, brings with him decades of experience across advertising, cinema, literature and public communication. His appointment comes at a time when the national broadcaster is navigating a rapid shift towards digital platforms and evolving audience preferences.Union information and broadcasting minister Ashwini Vaishnaw described Joshi as a “rare creative spirit”, expressing confidence that his leadership would infuse “renewed energy, deeper purpose and a fresh creative voice” into the organisation.The post had been vacant since the resignation of former IAS officer Navneet Kumar Sehgal in December last year.An award-winning lyricist and advertising professional, Joshi has led major global campaigns and previously served as CEO of McCann World Group India and chairman for Asia Pacific. His tenure at the film certification body since 2017 has been marked by what officials described as a “balanced approach” between creative expression and regulatory oversight.Set up under the Prasar Bharati Act, 1990, the autonomous broadcaster oversees All India Radio and Doordarshan, which together form one of the country’s largest media networks with extensive reach across television, radio and digital platforms.Officials said Joshi’s experience in storytelling and mass communication is expected to help reposition public broadcasting in an increasingly competitive and technology-driven media landscape, with a sharper focus on content innovation and audience engagement.
