CHENNAI: On any other day, beige would be a shade that fades into the background. On Thursday, however, it was a colour that stood out.As polling got underway, men and women across Tamil Nadu turned up at booths in white shirts paired with beige pants. What has been the signature style of TVK founder Vijay ever since he stepped into the political arena became the unsaid ‘dress code’ among his supporters on voting day.“I wore beige and white so everyone knows who I am backing,” said Rupa Lakshmi, a first-time voter in Chennai. Uncomfortable wearing a shirt, Sunitha M showed up in a white kurta paired with beige pants and a dupatta. “I didn’t want to be left out.”The look has been trending for days, with content creators promoting the look as ‘outfit inspo for poll day’.Colour-coded political expression has been part of the culture in the state for decades.DMK loyalists are often associated with black and red, while VCK supporters usually go for blue. Now, TVK’s beige has added a whole new shade to the political spectrum.Which begs the question — why were DMK’s MK Stalin, and BJP’s K Annamalai also seen in white and beige?About the AuthorTarika BalakannanTarika Balakannan is a reporter working in Madurai. She writes on education, health and corporation. Though born in the hills, she loves Madras, the city where she has spent most of her life. When she’s not writing stories she’s busy telling them through photographs and films.Read MoreEnd of ArticleFollow Us On Social MediaVideos‘Uninformed, Inappropriate’: India Responds To Trump’s ‘Hell-hole’ Comment‘In Touch With Iran’: MEA Confirms Indian Crew Safe After Hormuz FiringViolent Clashes Mar Bengal Phase 1 Voting As Tamil Stars Contribute To 82% TurnoutFrance Waives Airport Transit Visa For Indian Nationals, Boosts Travel EaseTop Military Leadership Of India And US Engage To Discuss Common Concerns In The Indo-pacificEx-Domestic Worker Arrested in Delhi IIT Graduate Murder; Linked to Alwar CaseTrump Sparks Outrage After Reposting ‘Hellholes’ Remark on India, China Amid Citizenship DebateUS Congressman Urges Pakistan To Act Against LeT, JeM; Renews Focus On Cross-Border TerrorWest Bengal Poll Violence: Blast In Murshidabad Injures Multiple During VotingVijay Writes To EC Seeking Poll Extension Amid 17.69% Early Turnout In Tamil Nadu123Photostories10 beautiful baby girl names that mean grace and eleganceTop 5 footballers influencing men’s fashion right now7 air-purifying plants for terrace gardensAre you using the right spoon? Here’s what each type of spoon is actually designed forGarad to Tangail: 5 underrated textiles from West Bengal you need to knowRoyal birthdays in May 2026: List of upcoming birthdays of Royals across the worldExclusive – Parth Samthaan on Mahid’s popularity, Sehar Hone Ko Hai and work-life balance: ‘We never tried to create controversy or show religion as propaganda’7 ways to make your first home feel right—cozy, functional, and personalMeghan Markle to Katy Perry: Ultimate celebrity backyards that serve as private hideawaysTop 5 elite residential neighbourhoods in Lucknow for end-users and investors123Hot PicksBengal Election 2026UP Board Class 10 result 2026Bengal election dos and don’tsTamil Nadu pollsSIR ProtestTN election dos and don’tsBank Holidays AprilTop TrendingWest Bengal electionTamil Nadu electionDianna RussiniNFL TradeTaylor SwiftMike VrabelUPMSP 12th ResultAnna KournikovasDNA TestIPL Orange Cap
CHENNAI: On any other day, beige would be a shade that fades into the background. On Thursday, however, it was a colour that stood out.As polling got underway, men and women across Tamil Nadu turned up at booths in white shirts paired with beige pants. What has been the signature style of TVK founder Vijay ever since he stepped into the political arena became the unsaid ‘dress code’ among his supporters on voting day.“I wore beige and white so everyone knows who I am backing,” said Rupa Lakshmi, a first-time voter in Chennai. Uncomfortable wearing a shirt, Sunitha M showed up in a white kurta paired with beige pants and a dupatta. “I didn’t want to be left out.”The look has been trending for days, with content creators promoting the look as ‘outfit inspo for poll day’.Colour-coded political expression has been part of the culture in the state for decades.DMK loyalists are often associated with black and red, while VCK supporters usually go for blue. Now, TVK’s beige has added a whole new shade to the political spectrum.Which begs the question — why were DMK’s MK Stalin, and BJP’s K Annamalai also seen in white and beige?
