. CHENNAI: With campaigning prohibited during the silence period before polls, all parties went quiet on Wednesday. However, in the absence of an effective curbing mechanism by EC, canvassing on social media continued. Digital campaigns with candidates’ visuals kept popping up on netizens’ Instagram, WhatsApp and X feeds, seeking votes.Under Sections 126, 126A and 135C of Representation of People Act, 1951, all poll-related activities intended or likely to influence or affect the results of an election — such as holding public meetings, giving speeches, etc. — are banned during the silence period. Violations may lead to imprisonment up to six months, a fine, or both.If candidates or parties are found canvassing from their official handles, the candidate will receive a warning first. If the offence is serious, they will be barred from campaigning. This, however, failed to deter parties from using their IT cell or fan accounts to trend videos with Tamil songs and hashtags. In some cases, a few creators made independent reels, using candidates’ voices to seek votes.V Sridhar, additional chief electoral officer, ECI TN, said the agency was monitoring all official handles of candidates and parties. “It’s a task to monitor private and individual handles. In such cases, we take action if we get complaints. We have already written to the social media platform to take down content. We will release these details after polling, as officials are busy conducting polls,” he said.EC has an IT team that monitors the videos, but the mechanism of reporting them to the nodal officer of the web platform and taking them down takes at least one day, officials said, reducing impact of curbing content.About the AuthorOmjasvin M DOmjasvin M D is a Principal Correspondent with The Times of India, currently reporting from the Tamil Nadu Secretariat after starting his career as a civic reporter. He has broken impactful investigations from the toilet scam, parking scam to the expose on shadow councillors that pushed accountability and reform in the city. His work blends storytelling, data journalism, investigation and developmental reporting. He also does video stories, expanding his journalism into multimedia storytelling. At heart, he is driven by one goal: to uncover the truth and make governance more transparent for the people it serves.Read MoreEnd of ArticleFollow Us On Social MediaVideosIndia Denies Crypto Scam Claims After Ship Fired Upon in Strait of Hormuz TensionsFormer J&K DGP SP Vaid on Pahalgam Attack, Terrain and Security Challenges In Jammu And KashmirIndia Marks Pahalgam Anniversary With a Strong Message To Terror Outfits & Pak | WatchEC Issues Notice To Kharge Over “Terrorist” Remark On PM Modi After BJP Complaint‘Democracy Cannot Be Jeopardised’: SC Slams Mamata Banerjee Over Alleged Interference In ED RaidIran Seizes Two Ships in Strait of Hormuz, India-Bound Vessel Sparks Global ConcernINS Dhruv: The ship behind India’s missile tracking and strategic strength‘Dot, Dot, Dot’: Rajnath Singh Warns Pakistan On Pahalgam Attack AnniversaryFrom US To Israel: Global Leaders Mark One Year Of Pahalgam Terror AttackPappu Yadav Defies NCW Notice, Doubles Down on Remarks Amid Massive Political Row123PhotostoriesWorld Book Day 2026: 10 quotes by famous people on the joy of readingCoachella 2026: 5 bizarre influencer outfits that ruined the festival fashionThe economy-class survival guide: How to be comfortable on a long-haul flightAre you killing your Bougainvillea with kindness? Here are 4 things you really need to knowGenelia Deshmukh proves she believes in tradition in the sea of trends with her soft pink Nauvari saree momentANZAC Day 2026: What’s open and closed across AustraliaOTT Releases This Week (April 23–27): ‘If Wishes Could Kill’, ‘Marty Supreme’, ‘Band Melam’, ‘Apex’ lead the slate3 mantras to chant everyday that are believed to bring peace, prosperity and divine protectionExclusive: President Droupadi Murmu hosted South Korean President with royal Rajasthani feastMukul Chadda, Mallika Sarabhai, Smriti Kalra: Meet the IIM graduates who swapped corporate suits for movie scripts123Hot PicksBengal Election 2026Rahul gandhi rallyBengal election dos and don’tsTamil Nadu pollsSIR ProtestTN election dos and don’tsBank Holidays AprilTop TrendingWest Bengal electionTamil Nadu electionSupreme CourtMalegaon Blast CaseMeerut Blue Drum Murder CaseBareilly Suicide NewsTCS Nashik CaseDelhi Murder NewsMiddle East ConflictIPL Orange Cap

. CHENNAI: With campaigning prohibited during the silence period before polls, all parties went quiet on Wednesday. However, in the absence of an effective curbing mechanism by EC, canvassing on social media continued. Digital campaigns with candidates’ visuals kept popping up on netizens’ Instagram, WhatsApp and X feeds, seeking votes.Under Sections 126, 126A and 135C of Representation of People Act, 1951, all poll-related activities intended or likely to influence or affect the results of an election — such as holding public meetings, giving speeches, etc. — are banned during the silence period. Violations may lead to imprisonment up to six months, a fine, or both.If candidates or parties are found canvassing from their official handles, the candidate will receive a warning first. If the offence is serious, they will be barred from campaigning. This, however, failed to deter parties from using their IT cell or fan accounts to trend videos with Tamil songs and hashtags. In some cases, a few creators made independent reels, using candidates’ voices to seek votes.V Sridhar, additional chief electoral officer, ECI TN, said the agency was monitoring all official handles of candidates and parties. “It’s a task to monitor private and individual handles. In such cases, we take action if we get complaints. We have already written to the social media platform to take down content. We will release these details after polling, as officials are busy conducting polls,” he said.EC has an IT team that monitors the videos, but the mechanism of reporting them to the nodal officer of the web platform and taking them down takes at least one day, officials said, reducing impact of curbing content.About the AuthorOmjasvin M DOmjasvin M D is a Principal Correspondent with The Times of India, currently reporting from the Tamil Nadu Secretariat after starting his career as a civic reporter. He has broken impactful investigations from the toilet scam, parking scam to the expose on shadow councillors that pushed accountability and reform in the city. His work blends storytelling, data journalism, investigation and developmental reporting. He also does video stories, expanding his journalism into multimedia storytelling. At heart, he is driven by one goal: to uncover the truth and make governance more transparent for the people it serves.Read MoreEnd of ArticleFollow Us On Social MediaVideosIndia Denies Crypto Scam Claims After Ship Fired Upon in Strait of Hormuz TensionsFormer J&K DGP SP Vaid on Pahalgam Attack, Terrain and Security Challenges In Jammu And KashmirIndia Marks Pahalgam Anniversary With a Strong Message To Terror Outfits & Pak | WatchEC Issues Notice To Kharge Over “Terrorist” Remark On PM Modi After BJP Complaint‘Democracy Cannot Be Jeopardised’: SC Slams Mamata Banerjee Over Alleged Interference In ED RaidIran Seizes Two Ships in Strait of Hormuz, India-Bound Vessel Sparks Global ConcernINS Dhruv: The ship behind India’s missile tracking and strategic strength‘Dot, Dot, Dot’: Rajnath Singh Warns Pakistan On Pahalgam Attack AnniversaryFrom US To Israel: Global Leaders Mark One Year Of Pahalgam Terror AttackPappu Yadav Defies NCW Notice, Doubles Down on Remarks Amid Massive Political Row123PhotostoriesWorld Book Day 2026: 10 quotes by famous people on the joy of readingCoachella 2026: 5 bizarre influencer outfits that ruined the festival fashionThe economy-class survival guide: How to be comfortable on a long-haul flightAre you killing your Bougainvillea with kindness? Here are 4 things you really need to knowGenelia Deshmukh proves she believes in tradition in the sea of trends with her soft pink Nauvari saree momentANZAC Day 2026: What’s open and closed across AustraliaOTT Releases This Week (April 23–27): ‘If Wishes Could Kill’, ‘Marty Supreme’, ‘Band Melam’, ‘Apex’ lead the slate3 mantras to chant everyday that are believed to bring peace, prosperity and divine protectionExclusive: President Droupadi Murmu hosted South Korean President with royal Rajasthani feastMukul Chadda, Mallika Sarabhai, Smriti Kalra: Meet the IIM graduates who swapped corporate suits for movie scripts123Hot PicksBengal Election 2026Rahul gandhi rallyBengal election dos and don’tsTamil Nadu pollsSIR ProtestTN election dos and don’tsBank Holidays AprilTop TrendingWest Bengal electionTamil Nadu electionSupreme CourtMalegaon Blast CaseMeerut Blue Drum Murder CaseBareilly Suicide NewsTCS Nashik CaseDelhi Murder NewsMiddle East ConflictIPL Orange Cap


On tough-to-monitor Net, campaign goes on

CHENNAI: With campaigning prohibited during the silence period before polls, all parties went quiet on Wednesday. However, in the absence of an effective curbing mechanism by EC, canvassing on social media continued. Digital campaigns with candidates’ visuals kept popping up on netizens’ Instagram, WhatsApp and X feeds, seeking votes.Under Sections 126, 126A and 135C of Representation of People Act, 1951, all poll-related activities intended or likely to influence or affect the results of an election — such as holding public meetings, giving speeches, etc. — are banned during the silence period. Violations may lead to imprisonment up to six months, a fine, or both.If candidates or parties are found canvassing from their official handles, the candidate will receive a warning first. If the offence is serious, they will be barred from campaigning. This, however, failed to deter parties from using their IT cell or fan accounts to trend videos with Tamil songs and hashtags. In some cases, a few creators made independent reels, using candidates’ voices to seek votes.V Sridhar, additional chief electoral officer, ECI TN, said the agency was monitoring all official handles of candidates and parties. “It’s a task to monitor private and individual handles. In such cases, we take action if we get complaints. We have already written to the social media platform to take down content. We will release these details after polling, as officials are busy conducting polls,” he said.EC has an IT team that monitors the videos, but the mechanism of reporting them to the nodal officer of the web platform and taking them down takes at least one day, officials said, reducing impact of curbing content.



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