‘Obliterating tradition’ or branding tweak? Row erupts as Starmer govt drops ‘His Majesty’ from official communications
A political row has erupted in the United Kingdom after Prime Minister Keir Starmer’s Labour government adopted a new logo bearing “UK Government” branding as the primary identity for public-facing communications, replacing the previously standard “HM Government”, short for “His Majesty’s Government”.The change came to light in response to a written parliamentary question, with the…