Spiritual leader Sadhguru on Friday urged business leaders to ensure that “Made in Bharat” becomes synonymous with quality, saying a strong national brand benefits not just companies but every citizen.Addressing over 100 brand managers, business owners and C-suite executives at the Brand ‘INSIGHT’ programme at the Isha Foundation’s centre in Coimbatore, Sadhguru said, “You must make sure ‘Made in Bharat’ means it’s the best. You must build a brand like that. We must make sure the nation’s brand is built because when the nation’s brand is built, every citizen’s brand, not only business, every citizen’s brand is better.Israel attacks IranIsrael Attack Iran Live Updates: Missiles strike US navy headquarters in Bahrain; explosions heard in Abu Dhabi, DohaUS, Israel attack Iran: AI Tel Aviv flight returning to IndiaIran attacks US military bases across Middle East in operation ‘Truthful Promise 4’”The three-day leadership programme, underway from February 27 to March 1, is designed for professionals in branding and marketing.Highlighting what he described as India’s improving global perception, Sadhguru said, “Many of you travel outside the country. Have you noticed in the last five to eight years’ time, suddenly you present the Indian passport, people are looking at you little more respectfully than they used to ten years ago? That’s brand building. India has built its brand consciously. And it’s good. Is it enough? No. They have to build the brand much bigger. If the brand of Bharat is built to a certain level, then all the other brands, the doors will open very easily for all the other brands. That must happen.”He also spoke about branding in the context of yoga, saying, “Branding is a part of impactfulness…. Well, yoga is a grand example of that – for what it is, the spectacular level of impact that it has on people and the efficacy of how it works. Literally everybody in the world should be on it. But bad branding for a long time! We are trying to change the branding for which I am accused of in various ways. Because something that has that level of efficacy and such a spectacular impact on human life, most human beings don’t even know what it is.”The Brand INSIGHT programme, launched in 2023 and currently in its sixth edition, focuses on branding strategies, positioning and creative excellence through workshops and case studies. This edition is being facilitated by industry professionals.End of ArticleFollow Us On Social MediaVideos‘Historic’: US Envoy Gor Hails Micron’s Chip Plant Launch In Guj, Cites Modi-Trump FriendshipAfghanistan War, Iran Conflict Push Pakistan Into Two Front Security Challenge Amid Regional TensionHarvard University Responds After Sanskrit Course Image Sparks Criticism‘Target Religious Minorities’:UNHRC Side Event Flags Blasphemy Law Abuse In Pakistan And Bangladesh’Muslim League-Maoist Congress’: PM Modi Hits Out Over ‘Shirtless’ Protest At AI SummitIsrael-Iran War: AirIndia, IndiGo, Global Carriers Suspend Flights Amid West Asia Airspace ClosuresMunir’s Gamble Or US Script? As Trump Praises Pakistan, Is Islamabad Replaying Old Afghan Playbook?Five-Year Most-Favoured Nation Status Secured for India in Landmark EU Trade Agreement: What It Means for India’Ajmer Is Land Of Valour’: PM Modi Pays Tribute To Haifa Hero Major Dalpat After Israel’s PraiseAfter Israel Hits Iran With Missiles, India Warns Citizens As Middle East Tensions Explode123Photostories5 luxury electric cars offering performance, prestige and sustainable innovationFrom Jane Fonda to Melanie Griffith: actors who went throughknife to look youngerMy sugar is fine, but I feel terrible: Doctor explains what your diabetes report may be missingFrom Dilip Joshi to Munmun Dutta – Highest-paid Taarak Mehta Ka Ooltah Chashmah starsPlanning a Udaipur wedding like Rashmika Mandanna’s? 5 bridal style rules you can’t ignoreSmoke, strikes and sirens: Tehran in turmoil after US-Israel attack Iran — In pics5 common habits of people who never seem stressed10 Hindu Gods and the traditional bhog lovingly offered to themFrom a luxurious house to a net worth of approximately Rs 30 crore- The Kapil Sharma Show fame Sumona Chakraborty’s lavish lifestyleRashmika Mandanna-Vijay Deverakonda to Selena Gomez: Most-liked Instagram posts by celebrities123Hot PicksIsrael attack IranWest Bengal SIRGold rate todayCEO Sam AltmanIncome Tax CalculatorPublic holidays March 2026Bank Holidays MarchTop TrendingIsrael Iran ConflictUS Israel Strike IranPakistna vs Sri Lanka ScorecardLucknow businessman murderRinku SinghIndian Wells Open 2026Crude OilQatar AirwaysMaxx Crosby InjuryNHL Trade
Spiritual leader Sadhguru on Friday urged business leaders to ensure that “Made in Bharat” becomes synonymous with quality, saying a strong national brand benefits not just companies but every citizen.Addressing over 100 brand managers, business owners and C-suite executives at the Brand ‘INSIGHT’ programme at the Isha Foundation’s centre in Coimbatore, Sadhguru said, “You must make sure ‘Made in Bharat’ means it’s the best. You must build a brand like that. We must make sure the nation’s brand is built because when the nation’s brand is built, every citizen’s brand, not only business, every citizen’s brand is better.”The three-day leadership programme, underway from February 27 to March 1, is designed for professionals in branding and marketing.Highlighting what he described as India’s improving global perception, Sadhguru said, “Many of you travel outside the country. Have you noticed in the last five to eight years’ time, suddenly you present the Indian passport, people are looking at you little more respectfully than they used to ten years ago? That’s brand building. India has built its brand consciously. And it’s good. Is it enough? No. They have to build the brand much bigger. If the brand of Bharat is built to a certain level, then all the other brands, the doors will open very easily for all the other brands. That must happen.”He also spoke about branding in the context of yoga, saying, “Branding is a part of impactfulness…. Well, yoga is a grand example of that – for what it is, the spectacular level of impact that it has on people and the efficacy of how it works. Literally everybody in the world should be on it. But bad branding for a long time! We are trying to change the branding for which I am accused of in various ways. Because something that has that level of efficacy and such a spectacular impact on human life, most human beings don’t even know what it is.”The Brand INSIGHT programme, launched in 2023 and currently in its sixth edition, focuses on branding strategies, positioning and creative excellence through workshops and case studies. This edition is being facilitated by industry professionals.
