Festive spirits surge: Alcoholic beverage market upbeat as season boosts sales; industry expects 10–20% rise Q4
India’s alcoholic beverage industry has seen strong sales during the festive season, with the premium spirits category driving growth, and expects an upswing of 10-20 per cent in the October-December period.As per news agency PTI, Radico Khaitan COO Amar Sinha said, “We have witnessed a highly encouraging festive season, with strong uptake across our premium…