PVR INOX sells 4700BC to Marico for Rs 226.8 crore; sharpens focus on core cinema business
Multiplex operator PVR INOX on Monday said it has sold its premium snacking business operating under the 4700BC brand to FMCG major Marico in an all-cash transaction valued at Rs 226.8 crore, as part of a strategic move to monetise non-core assets and strengthen its balance sheet.The PVR INOX board approved the divestment of its…