Lee Hui Ying, MP from Nee Soon GRC at the festival (Image: Indian high comission in Singapore on Instagram) Indian mangoes were the ultimate prize at a cultural festival in Singapore this weekend. The performers were rewarded with boxes of the fruit as India pushes campaign to promote mango exports overseas.The “Threads of Indian Tradition” festival, held at the Nee Soon public housing estate in north-east Singapore, had singers, dancers and musicians who took part in the event felicitated with cartons of mangoes instead of conventional souvenirs or trophies.The initiative was organised by the High Commission of India in Singapore and marked the second mango promotion festival hosted this month. An earlier event held between May 1 and 3 at another housing estate on Singapore’s east coast attracted more than 6,000 visitors, who sampled 10 varieties of Indian mangoes.“Our endeavour has been to introduce a diverse range of globally renowned Indian mangoes to our Singaporean friends,” Indian High Commissioner Shilpak Ambule said on Sunday, as quoted by PTI.He added that the response to the events had been enthusiastic and more such festivals were planned during the mango season. “We are not just showcasing Indian mangoes, but giving a glimpse of Incredible India to our Singaporean friends, with the hope of bringing them even closer to India,” he said.Around 60 performers participated in the latest festival, which drew over 650 residents from the Nee Soon neighbourhood, according to organiser Sithara Doriasamy. The event was also attended by Singapore MP Lee Hui Ying.Local musician Thanesh, who performed with a band at the festival, said receiving mangoes as a token of appreciation was a first for him. “I have performed at dozens of events but it is the first time that I have been felicitated with a carton of mangoes, my favorite fruit,” he said.Long-time Singapore resident and community volunteer Tanuja Mohindru said the unusual reward had generated curiosity and demand for Indian mangoes even among non-Indians.India, the world’s largest mango producer, has been ramping up efforts to promote exports of premium varieties such as Alphonso and Kesar in overseas markets including the UAE, the US and the UK. Mango festivals, tasting sessions and buyer outreach programmes have increasingly become part of that strategy.About the AuthorTOI News DeskThe TOI News Desk comprises a dedicated and tireless team of journalists who operate around the clock to deliver the most current and comprehensive news and updates to the readers of The Times of India worldwide. With an unwavering commitment to excellence in journalism, our team is at the forefront of gathering, verifying, and presenting breaking news, in-depth analysis, and insightful reports on a wide range of topics. The TOI News Desk is your trusted source for staying informed and connected to the ever-evolving global landscape, ensuring that our readers are equipped with the latest developments that matter most.”Read MoreEnd of ArticleFollow Us On Social MediaVideos’BJP Running Op Lotus..’: AAP Hits Out At BJP Over ED Action Against Minister Sanjeev AroraSuspended TMC Leader Riju Dutta Accuses I-PAC Of Taking Control Of TMC’Power-Hungry Cong Stabbed DMK’: Modi Launches Sharp Attack On CongVijay Takes Oath As Tamil Nadu Chief Minister, Officially Assumes OfficeHeavy Security In Chennai Ahead Of Thalapathy Vijay’s Swearing-In As Tamil Nadu CMPunjab Minister Sanjeev Arora Sent To 7-Day ED Remand In PMLA CaseMaharashtra Govt Makes Basic Marathi Mandatory For Auto And Taxi DriversMaharashtra Govt Makes Basic Marathi Mandatory For Auto And Taxi DriversTVK Chief Vijay To Take Oath As Tamil Nadu CM On May 10, Trust Vote By May 13‘No Repentance’: Supreme Court On MP Minister’s Remark On Col Sofiya Qureshi123PhotostoriesYour mum said it first! 5 health tips now backed by scienceIs fibremaxxing healthy? Harvard doc breaks down the pros and cons6 teas that can naturally reduce bloating and ease digestionHow to grow Hibiscus flowers throughout the yearPancreatic cancer often starts silently: Early symptoms you shouldn’t ignore6 ingredients chefs secretly rely on to deepen flavour7 foods Indians often think are healthy but nutritionists say deserve a closer lookHow to grow Hibiscus flowers throughout the year6 symptoms you should never dismiss as ‘normal aging’: US doctor underlines ‘telling signs’6 popular foods that arrived in India after the 15th century123Hot PicksSBI Q4 resultsThane- Navi Mumbai corridorMaharashtra SSC ResultPune child rape-murder casePerambur election resultIndia-New Zealand FTASugarcane price hikeTop TrendingCSK Vs LSG IPL LiveHPBOSE Toppers ListToday IPL MatchUS Iran warHPBOSE 10th Result 2026How to check HPBOSE Result OnlineIPL Orange Cap 2026BAN vs PAKUFC 328 HighlightsWest Bengal Cabinet
Indian mangoes were the ultimate prize at a cultural festival in Singapore this weekend. The performers were rewarded with boxes of the fruit as India pushes campaign to promote mango exports overseas.The “Threads of Indian Tradition” festival, held at the Nee Soon public housing estate in north-east Singapore, had singers, dancers and musicians who took part in the event felicitated with cartons of mangoes instead of conventional souvenirs or trophies.The initiative was organised by the High Commission of India in Singapore and marked the second mango promotion festival hosted this month. An earlier event held between May 1 and 3 at another housing estate on Singapore’s east coast attracted more than 6,000 visitors, who sampled 10 varieties of Indian mangoes.“Our endeavour has been to introduce a diverse range of globally renowned Indian mangoes to our Singaporean friends,” Indian High Commissioner Shilpak Ambule said on Sunday, as quoted by PTI.He added that the response to the events had been enthusiastic and more such festivals were planned during the mango season. “We are not just showcasing Indian mangoes, but giving a glimpse of Incredible India to our Singaporean friends, with the hope of bringing them even closer to India,” he said.Around 60 performers participated in the latest festival, which drew over 650 residents from the Nee Soon neighbourhood, according to organiser Sithara Doriasamy. The event was also attended by Singapore MP Lee Hui Ying.Local musician Thanesh, who performed with a band at the festival, said receiving mangoes as a token of appreciation was a first for him. “I have performed at dozens of events but it is the first time that I have been felicitated with a carton of mangoes, my favorite fruit,” he said.Long-time Singapore resident and community volunteer Tanuja Mohindru said the unusual reward had generated curiosity and demand for Indian mangoes even among non-Indians.India, the world’s largest mango producer, has been ramping up efforts to promote exports of premium varieties such as Alphonso and Kesar in overseas markets including the UAE, the US and the UK. Mango festivals, tasting sessions and buyer outreach programmes have increasingly become part of that strategy.
